Posted: March 6th, 2014 | Author: Derrick Lin | Filed under: Americas, Food, Home Living, Snacks, student, USA | Comments Off
Designer: Brittany Bobo
Country: United States
Series designed to challenge the idea that store-brand products are of lesser value or interest to consumers. Bold pops of color used to grab viewer’s attention when juxtaposed next to brand name competitors.
Posted: March 5th, 2014 | Author: Derrick Lin | Filed under: Europe, Home Living, spain | Comments Off
Agency: Estudio Lina Vila
For over 10 years the studio has been collaborating with Eroski’s Marketing and In-house Brands departments on projects to do with packaging design (over 2,000 packaging items), textile design and graphic communication. The end of 2010 saw a change in brand strategy. In this project we were entrusted with the new global graphic line and its protocolization. Our proposal has a new branding approach. The new line is in response to a concept to balance the informative rationality with the emotional, attractive image of the products. This is achieved by establishing a visual order that connects with the brand values and enables the consumer to recognise it, thanks to the structure of its graphics and typography, and the power of its image.
Posted: March 3rd, 2014 | Author: Derrick Lin | Filed under: Americas, Home Living, USA | Comments Off
Designed by Sonic Design Solutions
Country: United States
Developed in 1947, commercial plastic spray bottle have become increasingly popular in modern homes, whether it is for dispensing water, cleaning solutions or insecticides. Unlike spray cans, in which the user simply actuates a valve to dispense product under pressure, standard spray bottles rely on the user to manually pump fluid product.
While in some cases a couple of pumps are efficient for a one-time use, there are many applications requiring consumers to pump over longer time to achieve necessary coverage or volume, causing fatigue, frustration and inconsistent results.
New York-based SONIC Design developed an innovative power sprayer with replaceable product cartridges. Incorporating a battery-powered 4.5V pump, charging system and adjustable spray head, this product can aerosolize a mist, squirt or spray most fluid products. Adapting visual elements from power tools, the design concept conveys durability, quality and superior performance. The interchangeable cartridge system is based on a recyclable PET bottle with a shrink-wrapped label. Low weight and compact, the form factor of the refills allows for efficient shipping and shelving.
Posted: February 28th, 2014 | Author: Derrick Lin | Filed under: Asia, Europe, Home Living, Others, Russia | Comments Off
Agency: VOZDUH Advertising Agency
Art Director - Melnik Valeriy
Designer – Luzanov Roman
Features of each product in a ruler are illustrated by characteristic drawing on a tie, as one of the main man's accessories.
Posted: February 28th, 2014 | Author: Derrick Lin | Filed under: Americas, Home Living, USA | Comments Off
Country: United States
Ryco Corp hired SmashBrand for the naming, brand positioning and packaging design of the new EuroBed air mattress. The design goals were to create an ultra-premium brand presence with an emphasis on showcasing the built in pump and product durability. Look out for the new EuroBed packaging in Walmart and Target stores near your.
Posted: February 26th, 2014 | Author: Derrick Lin | Filed under: Asia, Europe, Home Living, Others, Russia | Comments Off
Designer: Vladimir Cherepanov/Eugene Starostenko
Client: I'm Siberian Project
It's the best way to warm up for Siberia inhabitants.
Posted: February 24th, 2014 | Author: Derrick Lin | Filed under: Best Rated, Europe, Home Living, uk | Comments Off
Country: United Kingdom
Achieving luxury gift status within a ‘standard' packaging budget.
Posted: February 20th, 2014 | Author: Derrick Lin | Filed under: Asia, Home Living, Others, Sustainable, UAE | Comments Off
Agency: Memac Ogilvy
Creative Director: Ramzi Moutran
Associate Creative Director: Sascha Kuntze
Designer: Jesse Bray, Irfan Ghani
Copywriter: Conrad Theron
Country: Dubai, United Arab Emirates
Thousands of calendars are sent out every year. We didn’t see a need to make another one. Especially when nowadays most people actually use calendars on their phones or computers instead.
To form a lasting relationship for Volkswagen with their key customers, sales staff and new and existing partners, we came up with an idea: to create an ever-lasting phone stand. The world’s most eco-friendly calendar was born, made of 99.9% recycled material and entirely carbon-offset (for the remaining 0.1%, the production and shipping).
The world’s most eco-friendly calendar was created under the Think Blue umbrella, Volkswagen’s mission to become the world’s most ecologically sustainable car manufacturer. Leading by example is the key strategy to change consumer behavior.
Posted: February 17th, 2014 | Author: Derrick Lin | Filed under: Americas, Canada, Home Living, student | Comments Off
Designer: Valeria Stroukova
School: OCAD University
Client: Concept Brand
Discover the cutting edge of MiX 26 deluxe and high quality glassware suitable for any cocktail mixes. Extreme color contrast and controversial brand identity targets young consumers in their 20s. Is it MiX 23, MiX 26, or MiX 28 one may ask? It is hip and cool and open for interpretations, but most importantly — it is your mix, designed to compliment your stirring lifestyle and add an exclusive experience to your celebration. The use of minimal packaging material is achieved through structural reveals that function as cushions to secure the set of 4 cocktail glasses housed inside.
Posted: February 17th, 2014 | Author: Derrick Lin | Filed under: Home Living, New Zealand, Oceania | Comments Off
Creative Director: Colin Downing
Art Director & Designer: Natasha Alimova
Client: Paint Aids Ltd (PAL)
Country: New Zealand
Paint Aids Ltd (PAL) is New Zealand's market leader of painting and decorating accessories. They recently expanded into a specialized niche market for paint focusing on small jobs through the acquisition of a specialist paint company. There was significant opportunity to grow this market and with the help of Redfire, a strategic branding and packaging agency, an entire brand and packaging review was undertaken.
Redfire renamed the product from Real Colour'z to Small Job and realigned this from RedEnz to fall under the PAL master brand.
A simple approach was taken to clean up the packaging and make it easy for consumers to shop. The focus was on color and the concept of a paint color chip introduced. The revamped range was re-introduced three months ago and has been snapped up by over 200 DIY Big Box retailers. Not surprisingly sales have grown by almost 220% from an already large base. This is a great example of keeping packaging simple and the pack refreshment has proved a major success.