We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

The Chatsfield Hotel

Posted: July 17th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Europe, Home Living, Snacks, spain, uk | Comments Off


Agency: BTL Brands
Location: London & Barcelona


The Chatsfield is a fictional luxury hotel chain, and the setting for a new cross-platform romance series by publisher Harlequin / Mills & Boon. We were given the enviable task of designing the identity for the hotel, building the website, and creating a series of luxury promotional products to be sent to journalists and fans on launch day.

We wanted the hotel to have a modern look & feel, but inspired heavily by art deco and top luxury brands like Chanel. The custom typography folds neatly into itself to create an iconic logo, which naturally becomes the centerpiece of the identity and packaging.

The packaging system needed to be flexible, luxurious and iconic (yet achievable on a very small budget). Black, white & gold are recurring motifs in luxury branding, making it the ideal color scheme to give The Chatsfield credibility. The solution was minimal black packaging, wrapped in a delicate white bible paper, impeccably printed with gold ink and sealed with a gold sticker (unique to each hotel in each city). No ordinary printer could get our delicate wrapping paper through their machine, so each individual sheet had to be screen printed by hand. The result is satisfying to unwrap and truly exclusive.

Read more

Hypochondriac Survival Kit

Posted: July 15th, 2014 | Author: Derrick Lin | Filed under: Americas, Bath and Beauty, Health Care, Home Living, student, USA | Comments Off

Designer: Flora Cruells Benzal
Type of Work: Student Project
Country: USA


We were asked to design and create a survival kit set for a chosen theme. The goal of this project was to creatively fit the design aesthetic to the theme.

With the readlly easy access that we have to medical information nowadays, and the many opportunities that we have for auto diagnosis, I decided to create a survival kit for the hypochondriac in all of us.

Instead of going for a contemporary look, I decided to design a throw back to the 1800's and their snake oil charmers; the ones that would come to remote towns in order to sell their magic medicines that would cure all kinds of illness.

I created a type based logo reminiscent of the era along with some frames to keep it contained. I used old fashioned medical illustrations from gray's anatomy to give it an air of medical authenticity. I also used vellum to print all the graphics in order to get a more a matte finish. The vellum also provided a little bit of bleeding, making it more old fashioned and distressed.

All the labels are tagged with their appropriate contents, but they also have a little tagline as a pun (for example, the Eye Drops are to be used in case of Pink Eye…but that could also be a sign for Glaucoma! The Sunscreen is to be used for skin redness… but it also could be a sign for Melanoma!)

Hypochondriac Survival Kit is full of remedies for the simplest diseases, because it may be nothing, but who knows…. you may die from it! :)


Read more

Yield Product Packaging

Posted: July 11th, 2014 | Author: Derrick Lin | Filed under: Americas, Home Living, Office Supplies, USA | Comments Off

Agency: Yield
Designer: Andrew Deming, Rachel Gant
Client: Yield
Type Of Work: Commercial Work
Country: USA

At Yield, we produce a range of goods, from bags to products for the home. Our pieces are defined by playful simplicity and honest materials--functional goods with a refreshing appearance.

We design our packaging to be just what it needs to be and no more. We aim to balance our need for flexibility and small product runs with the desire to create striking and memorable presentations.

The Geo Stands are sold individually and in sets, so each piece is packaged in a drawstring bag and the sets are encased in a slider box. The throws are held together by letterpress sleeve.

Read more

Le Pain Quotidien (Student Project)

Posted: July 4th, 2014 | Author: Derrick Lin | Filed under: Belgium, Europe, Home Living, Sauces & Oil, Snacks, student | Comments Off


Designer: Tanguy Henrijean
School: College of Advertising and Design
Type of work: Student Project
Country: Belgium

Today's society and people has changed ...

That’s why Le Pain Quotidien has decided to renew its strategy to reach new and younger consumer to regain its status of trend-setter.

And loose a bit of this tradition bakery to a modern Premium Quality bakery.

For the packaging design they needed something fresh and clear. These information are written in Courier typeface to keep this feeling of handcrafted products. And of course i used natural paper because at LPQ everything is natural and organic!

Read more

YUCK! Cottonswabs (Student Project)

Posted: July 4th, 2014 | Author: Derrick Lin | Filed under: Australia, Europe, Home Living, Norway, Oceania, student | Comments Off


Designer: Simen Wahlqvist
School: Deakin University, Melbourne, Australia
Type Of Work: Student Project
Country: Norway

The assignment was to choose the most boring and mundane household product you could find and make it exciting through packaging it in a new way. I picked cottonswabs and I soon found out that they where just a quick coat of yellow from looking like small "hazmat" workers. This was a good fit for a concept since cottonswabs enter the nooks and crannys you don´t want touch yourself. The name "YUCK!" where then chosen for obvious reasons.

Read more

Exped Fold Drybag

Posted: July 2nd, 2014 | Author: Derrick Lin | Filed under: Europe, Home Living, Switzerland | Comments Off

Agency: Keim Identity GmbH
Designer: Matthias Keim
Client: Exped AG
Type Of Work: Commercial Work
Country: Switzerland

The packaging for the ultra-light Fold Drybags of Exped was designed based on ecological considerations. In contrast to traditional packsack packaging, it consists solely of carton.

It was deliberately intended not to use any adhesives or plastics. Furthermore, it was paid attention to produce the packaging at a minimum usage of paper. The lamellar folding mechanism, with its alternation of low and high positioned lamellae elements, allows fixing the rolled up packsack. This is possible, because the product fills out the emerged space between mutually arranged lamellae elements with its pressure of the expansion stress and thereby stabilizes the packaging. Thus, it can be said that the product is a functional component of the whole packaging.

The packaging directly embodies the benefits of the product – namely the lightweight and the smartness. At the POS, customers can experience the product while removing it and retailers can easily reintegrate it in the package.

Read more

Exped Compression Bag

Posted: July 2nd, 2014 | Author: Derrick Lin | Filed under: Europe, Home Living, Switzerland | Comments Off

Agency: Keim Identity GmbH
Designer: Matthias Keim
Client: Exped AG
Type Of Work: Commercial Work
Country: Switzerland

The packaging for the ultra-light Compression Bags of Exped was designed based on ecological considerations. In contrast to traditional packsack packaging, it consists solely of carton.

It was deliberately intended not to use any adhesives or plastics. Furthermore, it was paid attention to produce the packaging at a minimum usage of paper. The lamellar folding mechanism, with its alternation of low and high positioned lamellae elements, allows fixing the rolled up packsack. This is possible, because the product fills out the emerged space between mutually arranged lamellae elements with its pressure of the expansion stress and thereby stabilizes the packaging. Thus, it can be said that the product is a functional component of the whole packaging.

The packaging directly embodies the benefits of the product – namely the lightweight and the smartness. At the POS, customers can experience the product while removing it and retailers can easily reintegrate it in the package.

Read more

Kiwi Shoe Polish (Student Project)

Posted: July 2nd, 2014 | Author: Derrick Lin | Filed under: Americas, Asia, Home Living, India, student, USA | Comments Off

Designer: Ruta Jamenis, India
Type of work: Student Project
School: Portfolio Center, Atlanta, GA

Polishing Shoes is a ritual. You lay down the paper, get your old t-shirt to clean the shoes up and spend some time and energy to get the perfect shine.

This is a packaging that improves functionality and is a easy 4 step process to the perfect shine.

The products include clean wet wipes, a roll on polish that can be used to apply polish on your shoes evenly and without staining your hands, a brush and a dropper bottle to add a few drops of hi-gloss liquid for the perfect spit shine.
Read more

James Day x Harvey Nichols

Posted: July 1st, 2014 | Author: Derrick Lin | Filed under: Global, Home Living | Comments Off


James Day collaborated with adam&eveDDB to create a campaign for luxury department store chain Harvey Nichols.

The ads suggest the consumer hand out cheap gifts so they could instead treat themselves without guilt, and successfully so. It was a smash hit that married luxury packaging with everyday items that even the most spoiled recipients would be hard pressed to crack a smile at. The “Sorry, I Spent It On Myself” gift line was available in-store and online during the holidays, including items such as authentic Lincolnshire gravel, priced at £1.61.

"It expands the way we use advertising,” Titanium & Integrated jury president Prasoon Joshi of McCann Worldgroup India said of the Harvey Nichols work.

"To take greed and make people laugh and smile about it is, I think, incredibly difficult. And as a film, it’s a perfect piece of film,” said Film juror Pete Favat of Deutsch/LA.


Read more

DANI Naturals

Posted: June 27th, 2014 | Author: Derrick Lin | Filed under: Americas, Bath and Beauty, Home Living, USA | Comments Off


Agency Name: DEI Creative
Designer: Maddy Porter
Client: DANI Naturals
Type of work: Commercial work
Country: United States

DANI Naturals is an Oregon-based company that creates natural luxury products for the body and home. In the throes of a new product launch, DANI engaged DEI Creative to completely redesign the look and feel of the product labels and packaging. Inspired by the pure, organic products, DEI coupled a streamlined apothecary look with floral imagery and geometric patterns, creating a package line that is both fresh and vibrant. Each scent includes a unique color, floral illustration, and pattern.

Some of the specific products designed include shampoo and conditioner, body wash, lotion, sugar scrub, diffuser, and candles— many coming in both full size and travel size.

DEI Creative’s in-house photographer photographed the new product line for promotional use, capturing both the individual products as well as each scent “collection”. These images were then utilized in the design and development of a new, fully responsive, user-friendly, e-commerce website (built on Shopify). The website showcases not only the product line but also DANI's strong ethics and enviro-centered philosophy.
Read more