We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

Vzhik

Posted: August 29th, 2014 | Author: Derrick Lin | Filed under: Concepts, Europe, Home Living, Russia | Comments Off

Creative Agency: Redindesign
Location: Moscow/ Russia
Project Type: Concept

Brand «VZHIK» (in Russian it's a mosquito's sound) is for positive people, brand for the whole family. Enjoy your active lifestyle and don't be afraid of insects, they will not bite you! The basic idea and visualization are based on the concept of the peaceful behavior to the insects. We don't kill them, we just warn them. We're saying to insects — we live in the same world but we are not food for you. And insects pay us back saying OK with a slogan «I'll leave you alone for 3 hours» (on the package). Character of insects was created in a positive and emotional way. Insects are cute to us, but we can see they are a little bit upset because of the protection «VZHIK» stopping them.

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Demeter Tools

Posted: August 28th, 2014 | Author: Derrick Lin | Filed under: Americas, Electronics, Home Living, USA | Comments Off

Creative Agency: Chul
Client: Demeter Tools
Location: Los Angeles, USA
Project Type: Commercial Work

Our tasks involved creating a system and the design for a set of hardware tool packages.

As a result, both the system and the design works harmoniously giving an elegant and yet informative character to each of the products. We created icons for every product showing its pure form and created a system that applies to all the boxes in order to achieve a consistent image for the whole product family.

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Verde Natural Washing Liquid (Concept)

Posted: August 26th, 2014 | Author: Derrick Lin | Filed under: Concepts, Europe, Home Living, Russia | Comments Off

Designer: Stanislav Schvechkov
Location St.Petersburg, Russia
Project Type: Concept

Eco washing liquid for Fruits & Vegetables

It's natural and friendly-nature product for washing fruits and vegetables before eating.

Objective of the project - to create (on the basis of brands audit) packaging that attracts the consumer's attention. Important in the project was not just to stand out on the shelf in the store, but also to convey the purity, safety and naturalness of this product.

The structure of work: brand audit, development of the brand's image concept, package design (form), logo design, packaging design (label).
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PerTre

Posted: August 20th, 2014 | Author: Derrick Lin | Filed under: Europe, Home Living, italy, Serbia | Comments Off

Creative Agency: Design Studio Box
Designer: Miroljub Matovic
Client: Colorchimica (VR), Italy
Location: Kragujevac, Serbia
Project Type: Commercial Work

PerTre paint bucket labels, proposal redesign, manufactured by Colorchemica (VR) Italy.

STP

Posted: August 19th, 2014 | Author: Derrick Lin | Filed under: Americas, Chile, Electronics, Home Living | Comments Off

Creative Agency: Grupo Oxigeno
Creative Director: JL Bayer
Art Director: Hernán DePol
Client: Refax / STP Chile
Location: Santiago, Chile
Project Type: Commercial Work

At the end of the year 2013, Chile refax STP in conjunction with the US we are responsible for designing the packagings STP for Chile and Peru of this renowned and powerful brand. The brand was associated in the minds of the target audience only to additives for vehicles, so the strategy proposed by Grupo Oxigeno was to design a modern packagings line also will highlight the tradition and American history behind STP. We created a seal of quality based on the origin, so the shield "American since 1953" legally passes the quality and tradition to the entire new line of products STP.

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Tui Garden Products

Posted: August 12th, 2014 | Author: Derrick Lin | Filed under: Home Living, New Zealand, Oceania | Comments Off

Creative Agency: BRR
Creative Director: Vijay Patel
Design Director: Vijay Patel
Design Team: Emma Parnell, Ann Davenport
Contributors: Carol Soundy, Brian Richards, Jules Robinson, Dean Kriletich, Nellie Ryan , Lei Wen
Client: Tui
Location: New Zealand

Tui is a New Zealand owned and operated company proud to have been helping Kiwis produce fantastic results in their gardens for more than 100 years. We don’t rest on last season’s crop though, we’re continually developing innovative products that will suit New Zealand’s distinct climate, conditions and lifestyle. We are expanding our offering in other retail categories in addition to gardening - including smart solutions for around the home - our new Tui Firestarters and Briquettes. We also have an established pet range, so will increasingly become known for more than just our popular garden products.

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Packs Ibasa

Posted: August 12th, 2014 | Author: Derrick Lin | Filed under: Americas, Brazil, Home Living, Pets | Comments Off

Creative Agency: Amello Ilustração
Location: Porto Alegre/ Brazil
Project Type: Commercial Work

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Ariel Laundry Detergent (Student Project)

Posted: August 12th, 2014 | Author: Derrick Lin | Filed under: Home Living, Norway, student, vintage design | Comments Off


Designer: Steffen Westbye
Location: Oslo, Norway
Project Type: Student Project

'Ariel' is a marketing line of laundry detergents made by Procter & Gamble. This design revives the old P&Gs brand heritage with being inspired by the product design of the Victorian era, and the graphic style of early 1900s. This is also the era where P&G began its journey as a world-leading company. By creating a functional, familiar and easy-to-handle packaging, the design keeps P&G’s ideology of making the consumers life a little better.

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Love Cats (Concept)

Posted: August 11th, 2014 | Author: Derrick Lin | Filed under: Concepts, Europe, Home Living, Romania | Comments Off

Creative Agency: remark studio
Client: PSI
Location: Romania
Project Type: Concept

Love plus is a Romania brand of condoms and they ask our agency to come with more proposals for an packaging upgrade in line with their new positioning:Make love not just sex.

The main task was to come with an new concept that would appeal to women and men, playful and having an emotional touch in order to differentiate from other brands that claim safe sex.

We proposed to use cats as a symbol because of it's elegant and sexy movements.

In order to balance the girlish feeling we proposed a new logo shape inspired from viagra pill shape to offer a more masculine feeling.

The naming of the variants was change from Classic to Classic Romance, Strawberry flavour to Strawberry Kiss and from Thin to Rich Sensations in order to underline the new positioning.

We developed the individual pack, the display and a communication layout for the new pack.

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GrowBox

Posted: August 8th, 2014 | Author: Derrick Lin | Filed under: Americas, Home Living, USA | Comments Off

Creative agency: SmashBrand
Country: USA
Type Of Work: Commercial Work

GrowBox is a fun little all in one Garden starter kit.

The theme of simple back to nature ways of growing and harvesting our own food comes through in the rustic textures and simple sketch type logo. This design uses depth perception to imitate a real plant growing inside, in reality this is just a six sided packaging box. Sitting on the shelf it looks realistic and makes you want to grab it.

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