Based out of San Francisco, Passing Notes designed this beautiful stationery system for Muhs Home, an online store retailing elegant home furnishings and accessories. Refined typography utilized two inks alongside chic illustrations. Since the illustrations were printed with no ink, what is referred to as a blind impression, we used a thick Crane Lettra Flo White 220 lb cover stock, allowing us to really go deep with the impression while reducing show through.
A new product we’ve been asking for (for several years) has finally arrived. Crane Lettra is now available as a 90lb cover stock that is thick, but not so thick, and good for duplexing.
Being the paper nerds that we are, we busted out our calipers to compare the thickness of duplexed Lettra stocks. Our 220lb Lettra stock calipers at .039″ (40pt) and the new 180lb cover stock calipers at .031″ (30pt), roughly a 25% reduction. Available in fluorescent white, pearl white and ecru, we’ve added this to our list of preferred house stocks.
Our first project to hit press with this new stock was for director Nathaniel Freeman. Letterpress printed with a navy ink and a custom varnish, the 90lb pearl white stock was duplexed after printing–concealing the impression show through in the center of the card. The finished product features a nice sculptural impression, but with slightly less bulk to the card.
Designed by Calgary based design studio Wax, these cards for a small business bookkeeper are quite possibly the smallest thing we’ve ever produced. Measuring out at a compact 1″ x .6,” the cards were so petit we were unable to trim these down using our paper cutter (there simply wasn’t anywhere to hold onto them) so a custom made 8up die was used. Printed on Crane Lettra Flo White 220c with one ink on both sides.
We photographed them with some firecrackers we had laying around the studio (what? don’t you have firecrackers on your desk?) to give you a better sense of their size.
Sometimes when you run an island in the Bahamas, you’ll need a business card that reflects the surrounding beauty. This textural business card was designed by island director Cathy Daly for Musha Cay, David Copperfield’s lush 700 acre tropical retreat.
These cards were letterpress printed in three colors on an appropriately sandy colored Mohawk Loop Antique Vellum Husk, custom pasted to a 220lb weight. Note how the island seal is printed in with just tonal transparent white ink. After the letterpress printing, these sheets were pasted back to back with digitally printed sheets (with the island beach image) for a 320lbC final weight. Those sheets were trimmed into oversize 4 x 2 inch business cards and edge colored in a matching blue.