We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

Ancient way of packaging rice in China

Posted: December 3rd, 2014 | Author: rod | Filed under: china | Comments Off

ancient way of packaging rice in China Ancient way of packaging rice in China

 

Digging out ancient ways of doing things is not only popular in some cases but can also be more environmentally friendly. Quian’s gift rice was inspired by the ancient way of packaging rice in China. The packaging was created using plant fiber envelope that is made by local paper-makers and serves as the canvas for the design. Chinese design studio Pesign design chose to use indigo which is also used in the region to dye clothing, for printing the information on the packaging. They used traditional symbols that are applied by hand. By the looks of it they used block printing.

 

Pesign design won the Platinum Pentaward 2014 for best of the category food.

 

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Smartphone Packaging For Seniors

Posted: December 1st, 2014 | Author: Derrick Lin | Filed under: Asia, china, Electronics | Comments Off

Creative Agency: Swedbrand
Project Type: Produced, Commercial Work
Client: Doro Ltd.
Location: Shanghai, China

We made a smartphone packaging with a senior target group in mind. Today's smartphones are packaged with a much younger user in mind. We made a premium rigid gift box with eco paper pulp tray and revealing levels, to give a senior user the ultimate opening experience.

We all know the feeling when we finally bought our new phone and just want to get it in our hands. The only thing that keeps us from it is the box. This shouldn't be much of a barrier; yet sometimes it really is. Maybe we need to rip it apart, use some kind of tool, or excessive violence to get inside. All of a sudden the excitement over our new phone is gone, and replaced with frustration.

Avoiding this kind of experience, was what we had in mind for the packaging of the Doro Liberto® 820 – a smartphone developed by Doro. Doro is the award winning, world-leading brand that focus on telecom products and software for senior users. When launching their latest smartphone, Doro were looking for a premium opening-experience that was designed with a new generation of seniors in mind.

Simplicity and quality was our focus during our smartphone unpacking research. We found what to improve, but more importantly, what to avoid – since most solutions are made with a young target group in mind. Attention was given to every detail of the opening process in order to create a box where the quality, and opening experience gives the right impact of the product and its brand.

In October, the Doro Liberto® 820 was launched in 7 markets, in 7 different languages. It is sold in our frustration-free, rigid gift box, with eco paper pulp tray and revealing levels, allowing for easy uncovering of all elements in the order that they are needed.
We do know it is the inside that counts; we just want you to get off to a good start.

“We are proud to present our packaging solution, which is designed with the users in mind – just like the Doro Liberto® 820.

We wanted a new concept of gift box for our new Smartphone Doro Liberto® 820. The Gift Box should both signal a premium and modern product as well as promoting Doro and being specifically functionally designed to the senior target group, without being stigmatising. Swedbrand succeeded well in creating a truly unique gift box that we are satisfied and proud of.” – Calle Krokstäde, General Manager, Doro Hong Kong Ltd.

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Gu Chuan Oat Meal

Posted: November 27th, 2014 | Author: Derrick Lin | Filed under: Asia, china, Food, Snacks | Comments Off

Creative Agency: Aihetian
Project Type: Produced, Commercial Work
Location: Beijing, China

With the modernisation of mainland China, the design of the packaging also need to catch up with the times. Designed with the unique and creative thoughts of merging the oats with alphabets and also the shape of the wheats, the packs became an instant hit on the shelves.

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Chinese Wedding Tea Ceremony Pack

Posted: November 26th, 2014 | Author: Derrick Lin | Filed under: Asia, Beverages, china | Comments Off

Designer: Hessler Ho
Project Type: Produced, Commercial Work
Location: China

Tea ceremony set used in the Chinese tradition of serving tea to the parents and elders. Each pack is carefully wrapped in the traditional Chinese red wrapper with a touch of modern in the creative of the logo with English word "love" merged with the Chinese word "happiness".

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Jiangnan Beauty Tea

Posted: November 12th, 2014 | Author: Derrick Lin | Filed under: Asia, Beverages, china | Comments Off


Designers: Zhou Qun & Deng Haigui
Client: Fujian day Chuncha

Born out of southern China, Jiangnan Beauty yea is as beautiful as the costumes of ancient China.

The design and illustrations are from the waves curls of Yangtze River Delta and also the reflection of the water when you gaze out of the window.

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Traditional herbal tea packaging

Posted: October 16th, 2014 | Author: rod | Filed under: china, Taiwan | Comments Off

Tea has been around for thousands of years, speeding across multiple cultures. But what is quite likely is that it originated in China during the Shang dynasty as a medicinal drink, according to Wikipedia. Taipei, Taiwan designer Cheng Jie Sung created an interesting packaging design called 喝禮季 “GOOD DAY” which plays on the four seasons of the year and the traditional herbal store.

“It is one of the customs in Taiwan since time immemorial that people use traditional Chinese medicine as nutriment, and it’s also one of the characteristics that represents Taiwan.Therefore, we use the scene and concept of traditional herbal store as the packaging subject of our health-enhancing tea.

By illustrating the 4 procedures of dealing the herbal material which are weighing, cutting, pounding and decocting with small fire, it is also indicated 4 different types of tea. The ingredients will be designed in accordance with seasons, including Lycium Chinense tea with Polygonati Rhizona for spring, ginger tea with brown sugar for winter, and etc.”

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Enjoy Your Time Honey

Posted: September 2nd, 2014 | Author: Derrick Lin | Filed under: Asia, china, Sauces & Oil | Comments Off

Creative Director: Li Qiang
Art: Huang Xiangyun
Copywriter: Chen Jing
Location: China
Type of project: Commercial work

Bees spend their lifetime searching and harvest more than 2 million flowers to make 500g of honey.

Making used of the nature, the views of mountains and flowers, we do our best to create a product that is of nature.

100% natural honey, 100% natural taste, 100% natural design.

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Origin Rice Wine

Posted: August 28th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Asia, china | Comments Off

Designers: Chow Hom and Chen Hua Yi
Type of project: Commercial work
Location: China

Two different types of Chinese rice wine packaged into two different bottles. Just like our Yin Yang symbol.

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Shen Jia Chun Nuts

Posted: June 25th, 2014 | Author: Derrick Lin | Filed under: Asia, china, Snacks | Comments Off

Designer: Zhi Jie
Type of work: Commercial work
Country: China

In the Northeast provinces of China comes the ripe harvest of the best nuts.

The distinctive face of the farmer comes alive in the illustration which carried through all of the packaging range.

Carrying a large bowl of nuts, it is shown clearly to the consumers which type of nuts he is looking at.


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Chinese Teassert packaging design

Posted: April 22nd, 2014 | Author: rod | Filed under: china | Comments Off

Chinese Teassert packaging design Chinese Teassert packaging design

The Chinese Teassert packaging design was designed by Toronto design student Lily Kao.

The origin of Dim Sum is linked to the tradition of Yum Cha – tea tasting. The earliest tea houses originated in Guangzhou, China. They were a lot like diners: small, roadside establishments that served tea along with a bit of sustenance for weary travellers or rural workers. People later discovered that tea can aid in digestion.

Therefore, teahouse owners began to add more snacks to the food selections. Teassert is a look-a-like food package that incorporates the idea of Dim Sum into packing tea leaves (Oolong tea and Pu-Erh tea) and snacks (dark melon seeds and roasted peanuts). The package itself has multiple re-use functions, including Siu Mai recipe, book marks, coasters, and usable bamboo steam baskets for cooking. The package instruction includes two languages – English and Mandarin.

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Chinese Teassert packaging design is a post from: Art and design inspiration from around the world - CreativeRoots

Related posts:

  1. Chinese rice packaging design
  2. Chinese packaging design – A wisp of tea
  3. Pagoda food packaging

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