We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

Jazz Club Edition

Posted: December 22nd, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, Serbia, Wine | Comments Off

Designer: Nemanja Hutalarovic
Location: Belgrade, Serbia
Project Type: Concept

Concept packaging design for red table wine.

Illustrations for bottle labels were created by merging musical instruments commonly used in jazz.

There are two merged instruments per label.

The goal was to create the feeling of improvisation and fusion into unique and harmonic image.

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Jazz Club Edition

Posted: December 22nd, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, Serbia, Wine | Comments Off

Designer: Nemanja Hutalarovic
Location: Belgrade, Serbia
Project Type: Concept

Concept packaging design for red table wine.

Illustrations for bottle labels were created by merging musical instruments commonly used in jazz.

There are two merged instruments per label.

The goal was to create the feeling of improvisation and fusion into unique and harmonic image.

Read more

Basik

Posted: December 19th, 2014 | Author: Derrick Lin | Filed under: Americas, Bath and Beauty, Concepts, USA | Comments Off

Designer: Saana Hellsten
Location: New York, NY, USA

Our current society is very diverse and full of individuals who do not fit into the norms and stereotypes that society has given them. The border between male and female gender identities has become blurred and gender roles are less defined. Packaging design is our first interaction with a product and it currently perpetuates gender stereotypes. Designing gender-neutral packaging will encourage gender equality and will create a more sustainable world.

In the first project I am questioning the use of gendered visual language in communicating an attribute of a product. As an example I used regular household products because they are part of our everyday life and used by everyone through the society.

The gendered visual language carries heavy symbolism. The masculine design is often used in products, which have the same characteristics as (stereotypical) men. Strong and powerful products need to communicate their effectiveness and this is achieved by using masculine visual language. Soft and sensitive products instead use the feminine visual language. By using these stereotypes, we are enforcing the traditional stereotypes of men and women when we should do the opposite.

In the second project I chose personal hygiene: shaving products. Razors and shaving creams use highly gendered visual language. By the look of the product, you will know which razor is marketed towards women and which towards men. I questioned whether there is really a difference and through a study case I made, I learned that there in fact are physical differences in the razors for men and women. Though, these differences are related only to the function of the product, which isn’t always related to the gender of the consumer. For example, the blades are different for shaving beard than for shaving legs, but this doesn’t mean that they should be marketed only towards one gender.

My project takes away the gendered design from the razors and shaving gels. Like the razors, shaving gels have highly gendered design, although the purpose is usually the same; to make the skin smooth. The project focuses more on the function by giving the option to choose the blade and handle based on the purpose.

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Salumificio Falcone (Concept)

Posted: December 19th, 2014 | Author: Derrick Lin | Filed under: Concepts, Europe, Food, italy | Comments Off

Creative Agency: Garage Comunicazione
Photo: Nanni Spina
Project Type: Concept
Location: Italy

Visual identity that Garage Comunicazione studied for Salumificio Falcone is based on specific points:

- Giving a strong, elegant, easily recognizable image to the company, in order to represent a summary of family charcuterie tradition.
- Providing the company an effective logo that can be used in all of business items, without confusion among consumers and partners.
- Strengthening the brand equity related to the reason why and mission.
- Maintaining the approach of tradition and quality.

In Roman age Lucania and Bruttium were the places for the production of sausages, Sila was the site of the timber recovery. Garage Comunicazione adopted a tone of voice that enables countless forms: products, point of sale, any other initiatives (sponsorship or publishing projects), without never lose unitary and hierarchical domination. Logo looks like the union of three types of animals: the hawk, the sheep and the pig. It is based on a synthesis between the falcon wingspan, the horns of the cow and pig's snout. The hawk is also recognizable by charting the eyespot, beak and feature spot on the neck. Monochrome logo recalls earth and wood, brown is free from the use of other competitors, it is highly recognizable and declinable on corporate and labels.

Garage Comunicazione has also realized the identity of the three product lines: The traditional line , the Falcone 1846 line and Suinonero - The authentic Calabrian.
The brand positioning that emerged following weeks of company analysis was ‘Italian quality and local tradition ’. This positioning brought together the company’s two great strengths: its innovation to provide the marketplace with the best-quality products, while adhering to the founder’s greatest value — honesty.

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Brooklyn Brewery

Posted: December 16th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, France | Comments Off

Designer: LALO - Charlotte MASALA
Project Type: Concept
Location: Paris, France
Packaging Material: Tainted glass

This is a personal re-design of a great lager brewed in Brooklyn.

The Brooklyn Brewery proposes brewed beers all year long, and they're the finest in New York. Based in Williamsburg, "the place to be", those beers represent the deep soul of NY, since 1987. Esquire magazine selected the Brooklyn Lager 16 ounce as one of the "Best Canned Beers to Drink Now" in a February, 2012. It's the first successful brewery since Schaeger et Rheingol closed in 1976. The brewery stretches for 64583 square feet & a tasting room allows visitors to discover the brand.

Using a NY graphic style, I wanted to deal with a typographic layout without any illustrations or details. The "BB" logo is a shorter version of the name "Brooklyn Brewery", itself redesigned.

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La Renarde (Concept)

Posted: December 16th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Americas, Canada, Concepts | Comments Off

Creative Agency: Remarke
Project Type: Concept
Location: Montreal, Canada

Branding and packaging concept for a beer container. The beer can be drank as a normal can or as a glass.

Unique concept of container with removable cover, transforming it into a reusable glass.
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Zen Tea (Concept)

Posted: December 12th, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, Poland | Comments Off

Designer: Konrad Sybilski
Project Type: Concept
Location: Warsaw, Poland

Tea embodies peace and harmony. After removing the minimalist part of the package (a metaphor for peace), we find a clear pattern on the packaging (a metaphor for harmony). The Pattern design consists of a doily, leaves and jasmine blossoms. It is a call to nature.

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Oriental Packaging Design (Concept)

Posted: December 12th, 2014 | Author: Derrick Lin | Filed under: Asia, Concepts, Europe, Food, The Netherlands | Comments Off

Creative Agency: Reynhard. Communication Design
Project Type: Concept
Location: Nijmegen, the Netherlands

At Chinese take-away restaurants I always get this simple paper wrapped around the plastic boxes containing the menu items I’ve picked and a plastic bag to carry it home. But why can’t we buy whole Oriental family-microwave-menus in stores? It only comes in separate menu items or smaller portions.

Derived from the simple take-away wrapping I’ve designed this folding system which goes around some food containing boxes. Once folded it makes an easy to go box which will visually stand out in the average supermarket.

Without using a lot of paper it makes a solid pack to carry. In two sides a pattern is cut out, linked to the country the meals origin lays and which makes it possible for the customor to check out the food trays. Colours and graphics will label the different meals to choose from. Once unfolded the box opens like a coloured (lotus)flower in order to present the four boxes inside in a tasty and stylish way.

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Gorsky (Concept)

Posted: December 11th, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, Greece | Comments Off

Designer: Giorgos Zosimidis
Project Type: Concept
Location: Thessalon, Greece

Concept design of "Gorsky" balsam drink.

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Steel Nails (Concept)

Posted: December 11th, 2014 | Author: Derrick Lin | Filed under: Concepts, Europe, Home Living, Russia | Comments Off

Designer: Vlad Mikhailov
Project Type: Concept
Location: Moscow, Russia

Student of British Higher School of Design Vlad Mikhailov has developed a package of nails. The inspiration for this work was “the Ballad of nails” Nikolai Tikhonov, where iron endurance of military people is compared to the strength of the iron nail. Hence styling uniforms on the package. This original decision, the student has created an interesting and lively way this faceless, at first glance, the product as nails.

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