We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

Just Laid (Concept)

Posted: October 24th, 2014 | Author: Derrick Lin | Filed under: Award Winners, Concepts, Europe, Food, uk | Comments Off

Creative Agency: Springetts Brand Design Consultants
Project Type: Concept
Location: United Kingdom

We were asked to develop concepts that explored hypothetical positionings for how eggs could better satisfy or respond to consumer needs. One of the many thoughts we had was how this commodity category could respond better to concerns related to CSR issues such as food miles and related freshness. We were intrigued by the notion that, while early adopters of CSR issues find it easy to support a cause, it is harder to convert mass-market consumers unless there is something in it for them – such as supporting locally laid eggs.

Our solution was to emphasise the benefit of locally laid eggs to consumers through a cheeky brand name that reinforces the idea of freshly laid eggs straight from the hen. The creative execution is a selection of playful caricatures of hens laying eggs with three different poses/expressions for each of the three variants.”

The Just Laid concept uses standard egg box packaging in a unique way that allows the consumers to interact with the pack and design. To further highlight the freshly laid concept, the fastening on the box becomes a representation of the egg itself, allowing consumers to connect with the natural process of the eggs ‘being laid’!

This concept has won a gold Pentaward and also a special HAHAHA Lars Wallentin award for the most fun package across all categories, in this years Pentawards 2014 competition.

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Leroux Cardboard Perfume (Concept)

Posted: October 23rd, 2014 | Author: Derrick Lin | Filed under: Bath and Beauty, Concepts, Europe, Finland | Comments Off

Designer: Nikolo Kerimov
Project Type: Concept
Location: Finland

Leroux is a perfume container made out of carton. The structure works as a spring and a container. When you squeeze the bottle, perfume comes out and when you let go, it pops back up. After using the product, the packaging can be recycled easily because of it's flattening structure.

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tre•tea (Concept)

Posted: October 23rd, 2014 | Author: Derrick Lin | Filed under: Americas, Beverages, Concepts, USA | Comments Off

Designer: Natalia Bivol
Project Type: Concept
Location: San Francisco, USA

The goal of the project was to experiment with contrasting elements: simple shapes and intricate illustration detailing. Effortless outside and sophisticated inside.

From technical point of view everything gravitates around the strongest geometric figure, the equilateral triangle. The tea box represents a triangular prism that contains three special sections inside, where tea bags (with three different flavors) are nestled. By pulling the tab at the top, you can access the product. The triangular prism requires less material, thus minimal expenses. Multiple boxes can be easily stored one along the other into a tessellated composition. The packaging is designed to be printed on recycled paper to enhance the natural and earthy feel of the product.

Three birds illustrated on the sides of the box depict a figurative representation of each of the three flavors (white, tropical and black tea). Highly detailed and whimsical creatures are assembled from countless feathers cut from a number of photographs from my personal archive. By contrast, the design of the brand and the logo is deliberately clean and simple, although playful. The name tre•tea derives from the concept of the project: the word tre means three in italian. Three are the letters that it contains, three are the flavors of the tea, three are the sides of the dominant packaging shape.

The logo is intentionally designed in lowercase to evoke a human and honest feeling, without being too invasive, while the feminine LiSong Pro Light delivers an artistic airy effect, such as in poetry. The dot placed symmetrically between the words tre and tea symbolizes the point of balance and harmony that a cup of good tea could bring. It also invite us to slow down, stop for a moment, relax and enjoy...

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LULL (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Americas, Beverages, Brazil, Concepts | Comments Off

Designers: Marcelo Siqueira & Rafael Rudnicki
Project Type: Concept
Location: Curitiba / Brazil

Brazilian Marcelo Siqueira Designers and Rafael Rudnicki created a design that causes up and balance representation and fluidity to the line of products LULL, a relaxing drink. Personalized and fluid typography, along with the colors and more natural forms, bring the points made by the brand.

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Pipó: The Popcorn’s Reinvention (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Americas, Brazil, Concepts, Snacks | Comments Off

Creative Agency: Agência Yo
Project Type: Concept
Location: São Paulo, SP, Brazil.

Thinking about a market that only grows in Brazil and in the world, premium culinary products, “Pipó” is one of the first gourmet popcorn from Brazil. With a different proposal for action, the brand seeks more than just bring popcorn with unusual ingredients and high standard, offering a true change in consumption habits of the popcorn and creating new contexts for this old acquaintance.

To build a brand perception aligned with the character of indulgence and novelty that this product has all the contact points were designed from these values. The positioning "unexpectedly gourmet" for example, is the perfect synthesis of what the Pipó is, and their packaging, of course, the visual translation of this construction. One of the most noticeable changes is the fact that the cans replaced the traditional paper bags. The short narratives related to the flavors are also an attraction in itself as talk about the product in a fun and engaging way.

Regarding the visual identity of the packaging, the entire aesthetic was designed as to show an air of elegance and sophistication, with patterns and color palette that help to establish an atmosphere with its own identity. Without the traditional appeals that a product more popular usually asks, the packaging and communication of Pipó allow a differentiation that occurs from the subtleties, just like the product itself.

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Stuzzi: come l’italia (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Americas, Beverages, Brazil, Concepts, Snacks | Comments Off

Creative Agency: Agência Yo
Project Type: Concept
Location: São Paulo, SP, Brazil.

The Stuzzi is a brand that aims to create exquisite and genuinely Italian experience in Brazil. From this emphasis on ethnicity gastronomic, the idea is to enable that we achieve experience a typical state of mind of the region through a careful selection of ingredients and ways of preparation.

From this premise, the brand building of Stuzzi began with the need to understand the essential values of the company that resulted in the creation of a clear and unique positioning. Through of an entire planning of communication, we identified that it was necessary an organization of product lines, and even the creation of new lines, some of them still in design. After organized, new visual identities were created for each of these lines.

In “Cafeteria” line, for example, we sought elegance, sophistication and austerity. The objective was to evoke a sense of essentiality and strength, like the good coffees. Refined design with a restricted color palette and strong dramatic charge. Basic geometric shapes represent only the essential and the names in uppercase invoke a sense of full bodied coffee. In the case of Delicatessen line, the patterned background in tissue paper refers to the delicate and noble, complemented by subtle and sophisticated details. The brown block adhesive closure takes two brown pantone and one matte golden.

The branding job was even wider, contemplating, for example, the design of the uniforms of the employees plus a dress code with guidelines on hair, makeup, shoes, and so on. The Yo work involved inclusively the signaling of shops and a consultant in structuring of vegan products. In a scenery where often the normal is to try to stand out by excess, the branding job of Yo for Stuzzi assumes a bias of essentiality in order that the subtleties of the brand and its products appear clearer.

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938 Vodka (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, Russia | Comments Off

Designer: Denis Kalinin
Project Type: Concept
Location: Moscow/ Russia

938 VODKA is a new brand, manufactured using a unique technology. Water for this vodka is produced from ultra-deep artesian well 938 feet deep, located in a unique place among the silver mines - Serebryanoe deposit, located in the harsh Northern Ural Mountains.

Here, the water passing through the silver-ore naturally enriched with silver, giving vodka incomparable softness and taste.

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Just F* Good Wine (Concept)

Posted: October 17th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, Germany | Comments Off

Creative Agency: Gregoriodesign
Project Type: Concept
Location: Düsseldorf, Germany

This wine label is unlike any other ordinary wine label. It clearly differentiates itself from the rest through its provacative message. It’s wording and typography represent a authentic punk mentality that is very unconventional for ordinary wine labels. Most other seem to adhere a kind of old-fashioned visual pattern from which this design seeks to break out.

It is no secret that the aim is to provoke and therefore also catch the consumers attention. However most of all it is a radical design that gets rid of any preconceptions that wine labels must follow a certain pattern. Unlike many other pretentious wine labels this one is authentic with a simple message.

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Sea Factor (Concept)

Posted: October 17th, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, Food, Georgia | Comments Off

Designer: Nikoloz Bionika
Project Type: Concept
Location: Tbilisi, Georgia

Sea Factor is a Ukrainian ISO and MLC certified and duly licensed crewing company working in the field of crewing more than 16 years. Great experience let us stay one of the best and reliable manning agents for all of our partners for many years.

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Otto Beer (Concept)

Posted: October 16th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, France, italy | Comments Off

Designer Name: Audric Henri Dandres aka Plus Minus
Location: France/ Italy
Type Of Work: Concept

An identity for a new brand "Otto", a range of eight beers with eight different kind of fermentation process.

Red ale, brown ale, cask ale, Belgian abbasy, hefe weizen, pilsner, premium pilsner and gluten free.

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