We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

Ikratkaya Caviar (Concept)

Posted: September 16th, 2014 | Author: Derrick Lin | Filed under: Concepts, Europe, Food, Russia | Comments Off

Designer: Джекил и Хайд
Location: St. Petersburg, Russia
Project Type: Concept

- To create a modern packaging concept for one of the most famous Russian products – caviar
- Product of Premium class

The idea for the name of the product involves a play on words that is difficult to explain if you do not speak Russian. We use the name of the letter «Й», the “short i” or “i kratkaya”, that sounds like the Russian word for caviar, “ikra”.

Design. We looked at many different kinds of caviar packaging, and decided to make our packaging in completely contradiction with any cliché. This means not using round glass shapes or cans, or pictures of sturgeon or any other fish.

Additionally, we wanted to create a package that could become a table decoration. So all information (package labeling etc.) is on a wrapper that you can remove, leaving a luxury product in a china dish.
‘’Й’’ brand concept shows what like the classical Russian product can be.
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Umami Monster VS Mecha-Hop (Concept)

Posted: September 16th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, New Zealand, Oceania | Comments Off

Label Design and Illustrations: Tim Gibson / Flying Whities Ltd
Brewery: Garage Project
Original Monster Concept Art: Greg Broadmore
Product Photos: Michael Valli
Location: Wellington, New Zealand
Project Type: Concept

Two extreme brewing techniques, two unusual beers launched as a set. One an aberration of nature gone wrong; organic kelp, bonito and sea water, titled Umami Monster, and the other an ultra-processed and industrial ale made with extracts and flavouring, titled Mecha-Hop.

With these counterpoints, Garage Project commissioned me to create manga backstories, beer labels based on the designs of movie artist Greg Broadmore, and a whole range of promotional material including giant street posters, masks, t-shirts and limited edition screen-prints. An awesome job.

Garage Project is a small brewery located in an old petrol station in Wellington, New Zealand. They like to push boundaries with their beers and labels, reinterpreting styles and challenging the notions of what beer can be.
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potion67 (Concept)

Posted: September 16th, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, Serbia | Comments Off

Designer: Ana Novaković
Font used: Futuracha by holy
Location: Belgrade/ Serbia
Project Type: Concept

A self initiated branding & packaging project. High-end and feminine, potion67 is aimed at women age 22-50.

I've created the patterns myself by cutting and copying fragments of scanned pearls and similar decorations.

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Apple WATCH Supercharged Packaging (Concept)

Posted: September 15th, 2014 | Author: Derrick Lin | Filed under: Americas, Concepts, Electronics, USA | Comments Off

Creative Agency: Design Packaging Inc
Conceptualization: Evelio Mattos and John Turner
Location: Scottsdale, Arizona, USA
Project Type: Concept

When Tim Cook released the Apple WATCH and iPhone 6 yesterday the first thing that came to mind was how often is the watch going to need charging? But that question quickly evolved into how will we charge it among the increasing number of mobile devices that we carry everyday needing a nightly charge? Immediately John and I discussed what that meant for consumers and the ultimate experience for charging these items on your nightstand, the clutter of cables, the ever growing mess of products; iPads, phones, and now watches. Not very minimalist, not very Apple.

The easy solution was to create an Apple power adapter with 2 USBs, 1 for the watch cable and 1 for your iPhone cable; simple enough. But that still did not solve for the poor user interaction, or the mess of products meant to be proudly displayed vs strewn about like children’s toys. As luxury packaging designers, our goal is to create a brand appropriate complete user experience that is seamless from unboxing to utilization. To that end, we approached the concept from a user based perspective, and explored how we would want to display the Apple WATCH as well as marry the two inseparable units once unboxed - Apple WATCH and iPhone 6. Once a viable concept that solved our challenges was completely fleshed out, the next step was how to package the display unit and product in a way that represented the brands continual evolution.

The solution is a luxe retail packaging presentation, that beautifully displays the product on our combination charging dock. Once removed, the combination charging dock is able to simultaneously provide power to both iPhone 6 and Apple WATCH displaying the beauty of the two units within it’s simple footprint. From a usability standpoint, the watch is easily placed over the charger allowing the magnetic contacts to connect with the back of the watch, the iPhone then easily interfaces with the lightning charger and cradle. We threw in a dual USB port on the power adapter since we’re probably going to need to charge our iPads somewhere near these too.
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The Goode Coffee (Concept)

Posted: September 11th, 2014 | Author: Derrick Lin | Filed under: Americas, Beverages, Concepts, USA | Comments Off

Designer: Allan Revah
Location: Brooklyn, NY, USA
Project Type: Concept

The Goode coffee is a concept packaging that I have created recently. Living in an urban environment, my daily source of energy is more often than needed fueled by a good cup of caffeine. So why not be re-energized visually?
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Beyoncé Drunk In Love Perfume

Posted: September 10th, 2014 | Author: Derrick Lin | Filed under: Armenia, Bath and Beauty, Concepts, Europe | Comments Off

Designer: Ruben Baghdasaryan
Client: Parkwood Entertainment
Location: Yerevan, Armenia
Project Type: Concept

“I’ve just always wanted to create something unique for Beyonce and I wanted to capture the energy and coolness of Drunk in Love performance”

Beyoncé dropped her fifth solo album in December of 2014. The self-titled "visual album" containing videos for all 14 album tracks.

One of the hits of the album became the song Drunk in Love, which Beyonce performed for the first time in Grammy 2014. Also found a place in Mrs. Carter World Tour set list and in the frames of On the run tour too.
The song begins with Beyonce sitting on the chair and the whole song is performed seated which is considered to be the main element.

Lately, the MTV VMA 2014 award had taken place.

Being inspired by all of above mentioned facts, I decided to create a concept of Beyonce’s new perfume and name it “Drunk in Love”.

Package design is a mixture of style of BLOW clip. After that I started thinking over the bottle design, using the mail element of the performance – the chair.

Generally, used materials are of gold and shiny ones, to transmit the exact mood of the song.

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Fluorescent Redwine Label (Concept)

Posted: September 10th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, Germany | Comments Off

Designer: Gregorio Design
Location: Dusseldorf/ Germany
Project Type: Concept

Conceptual Study for a with fluorescent paint varnished wine label. Glowing in black light.

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PINAR SUT Milk & Juice Bottle (Concept)

Posted: September 9th, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, Turkey | Comments Off

Designer: Bora YILDIRIM
Location: Ankara/Turkey
Project Type: Concept

This project’s main idea is to reuse the package of the product instead of it being thrown away after consumption. With a smart design, the package can be used as a toy. Collecting the packages for children to play with them will have an important and enhancing role on the consumer preference for the product. One other aim of this project is to encourage children to drink milk. In addition to encouraging children to drink milk to help their physical development, this project aims to improve their creative imagination with the product’s functionality as a toy.

The innovative approach in this project's design using different forms and colors aims to revamp the product package different than the existing and traditional milk package designs. This distinctive approach in the design will ensure the product to be easily distinguished and noticed by the consumers on the shelves among other milk products.

In addition to all the advantages stated, it is possible to organize various activities and contests using the toy functionality of the product package. These activities involving children will help develop and raise awareness of reuse among them starting at small ages, and hence, will also contribute to realizing the company's social responsibilities.

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ITALUX (Concept)

Posted: September 3rd, 2014 | Author: Derrick Lin | Filed under: Concepts, Electronics, Europe, Poland, Redesigned | Comments Off

Creative Agency: Sparrow Design by Marek Kowalczyk
Client: ITALUX
Location: Poland
Project Type: Concept

Manufacturer of lamps and lighting Italux. Rebranding and creating a new visual identity system and packaging design.

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Purdey’s Eyelight (Concept)

Posted: September 2nd, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, Germany | Comments Off

Art Director: Kayode Olowu
Digital Designer: Madalin Iovita, Alexandru Mircea Silitra
3D: Emanuel Roman
Location: Hamburg/ Germany
Project Type: D&AD 2014

The eye tells a lot about you; active or weak, agile or sleepy. It is also a part of the body that is sensitive to light. These features are similar to the features found in PURDEY’s drinks; Rejuvenate & Natural energy. Our design is thus influenced by the rich details in the eyes; structural and functional. From the new bottle shape and design to how the bottle reacts with light, we’ve kept true to the PURDEY’s mantra of being a drink like no other.

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