We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

LULL (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Americas, Beverages, Brazil, Concepts | Comments Off

Designers: Marcelo Siqueira & Rafael Rudnicki
Project Type: Concept
Location: Curitiba / Brazil

Brazilian Marcelo Siqueira Designers and Rafael Rudnicki created a design that causes up and balance representation and fluidity to the line of products LULL, a relaxing drink. Personalized and fluid typography, along with the colors and more natural forms, bring the points made by the brand.

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Pipó: The Popcorn’s Reinvention (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Americas, Brazil, Concepts, Snacks | Comments Off

Creative Agency: Agência Yo
Project Type: Concept
Location: São Paulo, SP, Brazil.

Thinking about a market that only grows in Brazil and in the world, premium culinary products, “Pipó” is one of the first gourmet popcorn from Brazil. With a different proposal for action, the brand seeks more than just bring popcorn with unusual ingredients and high standard, offering a true change in consumption habits of the popcorn and creating new contexts for this old acquaintance.

To build a brand perception aligned with the character of indulgence and novelty that this product has all the contact points were designed from these values. The positioning "unexpectedly gourmet" for example, is the perfect synthesis of what the Pipó is, and their packaging, of course, the visual translation of this construction. One of the most noticeable changes is the fact that the cans replaced the traditional paper bags. The short narratives related to the flavors are also an attraction in itself as talk about the product in a fun and engaging way.

Regarding the visual identity of the packaging, the entire aesthetic was designed as to show an air of elegance and sophistication, with patterns and color palette that help to establish an atmosphere with its own identity. Without the traditional appeals that a product more popular usually asks, the packaging and communication of Pipó allow a differentiation that occurs from the subtleties, just like the product itself.

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Stuzzi: come l’italia (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Americas, Beverages, Brazil, Concepts, Snacks | Comments Off

Creative Agency: Agência Yo
Project Type: Concept
Location: São Paulo, SP, Brazil.

The Stuzzi is a brand that aims to create exquisite and genuinely Italian experience in Brazil. From this emphasis on ethnicity gastronomic, the idea is to enable that we achieve experience a typical state of mind of the region through a careful selection of ingredients and ways of preparation.

From this premise, the brand building of Stuzzi began with the need to understand the essential values of the company that resulted in the creation of a clear and unique positioning. Through of an entire planning of communication, we identified that it was necessary an organization of product lines, and even the creation of new lines, some of them still in design. After organized, new visual identities were created for each of these lines.

In “Cafeteria” line, for example, we sought elegance, sophistication and austerity. The objective was to evoke a sense of essentiality and strength, like the good coffees. Refined design with a restricted color palette and strong dramatic charge. Basic geometric shapes represent only the essential and the names in uppercase invoke a sense of full bodied coffee. In the case of Delicatessen line, the patterned background in tissue paper refers to the delicate and noble, complemented by subtle and sophisticated details. The brown block adhesive closure takes two brown pantone and one matte golden.

The branding job was even wider, contemplating, for example, the design of the uniforms of the employees plus a dress code with guidelines on hair, makeup, shoes, and so on. The Yo work involved inclusively the signaling of shops and a consultant in structuring of vegan products. In a scenery where often the normal is to try to stand out by excess, the branding job of Yo for Stuzzi assumes a bias of essentiality in order that the subtleties of the brand and its products appear clearer.

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938 Vodka (Concept)

Posted: October 20th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, Russia | Comments Off

Designer: Denis Kalinin
Project Type: Concept
Location: Moscow/ Russia

938 VODKA is a new brand, manufactured using a unique technology. Water for this vodka is produced from ultra-deep artesian well 938 feet deep, located in a unique place among the silver mines - Serebryanoe deposit, located in the harsh Northern Ural Mountains.

Here, the water passing through the silver-ore naturally enriched with silver, giving vodka incomparable softness and taste.

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Just F* Good Wine (Concept)

Posted: October 17th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, Germany | Comments Off

Creative Agency: Gregoriodesign
Project Type: Concept
Location: Düsseldorf, Germany

This wine label is unlike any other ordinary wine label. It clearly differentiates itself from the rest through its provacative message. It’s wording and typography represent a authentic punk mentality that is very unconventional for ordinary wine labels. Most other seem to adhere a kind of old-fashioned visual pattern from which this design seeks to break out.

It is no secret that the aim is to provoke and therefore also catch the consumers attention. However most of all it is a radical design that gets rid of any preconceptions that wine labels must follow a certain pattern. Unlike many other pretentious wine labels this one is authentic with a simple message.

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Sea Factor (Concept)

Posted: October 17th, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, Food, Georgia | Comments Off

Designer: Nikoloz Bionika
Project Type: Concept
Location: Tbilisi, Georgia

Sea Factor is a Ukrainian ISO and MLC certified and duly licensed crewing company working in the field of crewing more than 16 years. Great experience let us stay one of the best and reliable manning agents for all of our partners for many years.

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Otto Beer (Concept)

Posted: October 16th, 2014 | Author: Derrick Lin | Filed under: Alcohol, Concepts, Europe, France, italy | Comments Off

Designer Name: Audric Henri Dandres aka Plus Minus
Location: France/ Italy
Type Of Work: Concept

An identity for a new brand "Otto", a range of eight beers with eight different kind of fermentation process.

Red ale, brown ale, cask ale, Belgian abbasy, hefe weizen, pilsner, premium pilsner and gluten free.

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George Karelias and Sons (Concept)

Posted: October 15th, 2014 | Author: Derrick Lin | Filed under: Concepts, Europe, Greece, Tobacco | Comments Off

Designer: Nikos Giuris
Project Type: Concept
Location: Thessaloniki/Greece

Label redesign proposal for the greek tobacco company Karelia. The goal of the project was to design something fresh and clean. I tried to create a classic feeling considering the history of the company but also appealing to young people through typography.

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Monkey Moo Milkshakes (Concept)

Posted: October 14th, 2014 | Author: Derrick Lin | Filed under: Beverages, Concepts, Europe, uk | Comments Off

Designer: Kane O'Flaherty
Project Type: Concept
Location: London, UK

Designer Kane O'Flaherty created packaging and brand identity for soon-to-launch kids milkshake company Monkey Moo.

The brief was to design a product which was 'toy-like', something any kid would love to hold and show off in their lunchbox.

The design appeals to kids by picking up on the quality of the thick, smooth, 'yummy' factor of the Monkey Moo milkshake whilst also guaranteeing a quality product for parents in the choice of shape and materials.

The bold, illustrative graphic style is unique to the market and stands apart from the more visually cluttered branded competitors.

The use of a clean colour palette immediately conveys the flavour group whilst retaining the spirit and humour of the brand. This is heightened with the illustrative fruit patterns to be used across marketing material.

The pack design is intended to provide consistency for future range extensions whilst maintaining relevance across age and providing a platform for growth.

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The Feast Board Game (Concept)

Posted: October 14th, 2014 | Author: Derrick Lin | Filed under: Americas, Asia, Concepts, Sports / Toys, USA, Vietnam | Comments Off

Designer: Khoa Ha
Project Type: Concept
Location: Orange County, CA, USA

Bầu Cua Tôm Cá [trans. "Squash-Crab-Shrimp-Fish"] is a popular traditional Vietnamese game, often played during Lunar New Year. The game got its name and inspiration from five treasured animals and a calabash squash carrying rare wine, which signifies an extravagant meal hoping for good things to come in the new year. This is also the reason why I chose "The Feast" as the subname. Inspired by childhood memories, I wanted to create my own version of the game from a new and more mature perspective. Using iconic Vietnamese imagery in a completely revamped way, my intention is to create an integration between the aesthetics of my culture and the western culture.

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