We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

Honey Labels

Posted: August 5th, 2014 | Author: Beast Pieces | Filed under: custom label, custom letterpress, Honey, jar labels, kisscut, label stock, Packaging, soft white, strathmore, turkey hill apiary | Comments Off

This spring we were approached by Turkey Hill Apiary, located just south of us in Lakeville, MN, to redesign and letterpress print labels for their wildflower honey. This isn’t just any honey, either, it’s natural honey that is aged in micro-distiller barrels! There are two flavors, bourbon and rye whiskey, both of which we can confirm are just as tasty as you’d hope they would be.

We designed the labels to have the aesthetics of an old liquor bottle or newspaper, mostly typographic combined with some clean line work. Once the design phase was complete the labels were letterpress printed on Strathmore Soft White Label stock in two inks, black for the bourbon and a maroon for the rye whiskey. After printing they were kisscut, meaning we diecut through the labels, but not through the backing of the label stock, allowing them to be peeled from the backing during labeling process (done by hand by the beekeeper at the apiary).

 

SOF__0000_TurkeyHill_01_bourbon.jpg   SOF__0003_TurkeyHill_04_bourbonSide2.jpg SOF__0004_TurkeyHill_05_rye.jpg

Studio On Fire, Letterpress Labels, Turkey Hill Apiary Studio On Fire, Letterpress Labels, Turkey Hill Apiary Studio On Fire, Letterpress Labels, Turkey Hill Apiary Studio On Fire, Letterpress Labels, Turkey Hill Apiary Studio On Fire, Letterpress Labels, Turkey Hill Apiary Studio On Fire, Letterpress Labels, Turkey Hill Apiary

supr. Slim Wallet Packaging

Posted: March 13th, 2014 | Author: Beast Pieces | Filed under: 166C, cordenons, custom packaging, diecut, letterpress printing, metallic, Packaging, silver, white, wild | Comments Off

Founded by brothers Aaron and Erik Melander, the Supr Good Co created “Slim,” the thinnest wallet ever. We’ve worked with Aaron on some past projects (remember this awesome Target Chalet piece?), so we knew this project was bound to be cool.

Letterpress printed with a single metallic silver ink on Cordenons Wild White 166# Cover before receiving an interior diecut, the packaging is simple and clever, just like the product. The guys even came into the shop during production and posted a great writeup and video on the Kickstarter project that started it all.


Slim – The Thinnest Wallet Ever. from Supr Good Co. on Vimeo.

All projects produced in our shop are custom. If you are interested in obtaining a quote for printing or design services, please use the request an estimate feature on our website.

 


New Work: Ruiz + Company

Posted: July 17th, 2013 | Author: Antonio Carusone | Filed under: Design, Packaging, Print, spain, website | Comments Off

We've Moved! Update your Reader Now.

This feed has moved to: http://www.aisleone.net/feed/

Update your reader now with this changed subscription address to get your latest updates from us.

The email newsletter has also moved. Updated the subscription to the new newsletter.


Comedown Machine Cover Design

Posted: April 25th, 2013 | Author: Antonio Carusone | Filed under: Design, distressed, minimal, Packaging, Print, vintage | Comments Off

We've Moved! Update your Reader Now.

This feed has moved to: http://www.aisleone.net/feed/

Update your reader now with this changed subscription address to get your latest updates from us.

The email newsletter has also moved. Updated the subscription to the new newsletter.


Commodity × Ferroconcrete — SI Special

Posted: March 25th, 2013 | Author: September Industry | Filed under: Art Direction, branding, Commodity, Ferroconcrete, Packaging, Product Design, Typography | Comments Off

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Commodity
Identity and supporting marques.

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Men’s Collection
Product design, packaging and art-direction.
Photography by Luke Pearsall

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Women’s Collection
Product design, packaging and art-direction.
Photography by Luke Pearsall

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Commodity
Brand Iconography

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Commodity
Product development sketches

Behind the Brand

We [Commodity] worked hand-in-hand with Ferroconcrete to create not not only the brand, but also the complete e-commerce experience. This wasn’t a typical client/agency relationship as Yolanda Santosa (founder & creative director of Ferroconcrete) is also one of the co-founders of Commodity.

We noticed that the fragrance industry had been almost untouched by the digital age. The market seemed to be saturated with shirtless male models and lofty slogans—so we set about creating a modern brand of scents that felt accessible even for people who aren’t into fragrances. Eventually we want to bring people in to the creation process and let them vote on an ever-changing range of scents.

The problem is you can’t smell what you see online, so the biggest challenge was to design the service itself. We came up with the idea for an online service that lets people live with multiple scents in their daily lives. It made finding a great fragrance easy by letting you discover scents based on your own style, sample them in the comfort of your own home, and then have your choices delivered to your doorstep. We named the brand “Commodity” to bring a sense of honesty back to the industry. Each scent is simply named after a real commodity or an abstract one.

Behind the Design

For the 20 fragrances to truly shine, the design had to be simple and humble. When it came to the packaging, we opted for minimal and ergonomic shapes. We decided to highlight the name of each commodity without adding any superfluous elements. Even the exterior packaging puts an emphasis on content, highlighting the volume (30ml or 100ml). To bring warmth and familiarity, we used leather or suede for the ‘Roller’ carrying case. It feels like a trusty wallet and only gets better as it ages.

Typefaces Used

Logotype: Customised Novecento
Primary Typeface: Tiempos
Secondary Typeface: Alternate Gothic No 3 & Novecento

A Note from the Editor

If I’m honest, I rarely ever see Kickstarter projects (of this nature) that are the “complete package” — a great idea brought to life by beautifully executed product design and branding. So when I first set eyes upon Commodity, something within me just clicked. Not only did I appreciate what they were they trying to do as a company, I also couldn’t help but admire the effort they put into the branding of this venture — when a product label has the power to make you reach for your wallet, they’re clearly doing something right ;) Suffice to say, it made sense to give the hard-working ladies and gents (of Commodity) a feature on SI and maybe, just maybe, earn them some new fans in the process :)

Thank you once again to Owen for putting all the imagery and text together for this feature and best of luck reaching $50k!

Commodity on Kickstarter
www.commoditygoods.com
www.ferro-concrete.com


BVD: 7-Eleven

Posted: January 19th, 2013 | Author: Antonio Carusone | Filed under: branding, Design, identity, minimalism, Packaging | Comments Off

We've Moved! Update your Reader Now.

This feed has moved to: http://www.aisleone.net/feed/

Update your reader now with this changed subscription address to get your latest updates from us.

The email newsletter has also moved. Updated the subscription to the new newsletter.


Silcon Packaging 1970

Posted: January 4th, 2013 | Author: Antonio Carusone | Filed under: Design, Graphic Design, grid system, Grid Systems, International Typographic Style, Packaging | Comments Off

We've Moved! Update your Reader Now.

This feed has moved to: http://www.aisleone.net/feed/

Update your reader now with this changed subscription address to get your latest updates from us.

The email newsletter has also moved. Updated the subscription to the new newsletter.


SI Special: North × Fourth Floor Corner Shop

Posted: November 16th, 2012 | Author: September Industry | Filed under: Fourth Floor, identity, north, Packaging, Retail, Signage | Comments Off

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop

SI Special: North × Fourth Floor Corner Shop


Fourth Floor Corner Shop Identity, Packaging and Signage
Design: North in collaboration with Richard Stepney

SI Special: North × Fourth Floor Corner Shop


Fourth Floor Packaging
Design: North

Project Background

For more than two decades Fourth Floor has been doing things differently – cutting and colouring hair with maximum application and minimal fuss from its bright, split-level salon atop a 1930s industrial building in the heart of Clerkenwell. Accessed via a goods lift, it has remained firmly below the radar while attracting a fiercely loyal clientele and whilst many come from the arts, media, design and the creative industries all share with Fourth Floor an independence of thought and outlook. Its recent twentieth anniversary was marked by the publication of a clothbound book (click here to see the feature) featuring interviews, designs and recipes from clients including Jon Snow, Tom Dixon and Nigel Slater.

Now Fourth Floor is venturing into new territory. From the beginning of November to the end of December 2012, its upper floor — the fourth, in fact — will play host to the Fourth Floor Corner Shop, an emporium showcasing a selection of covetable wares from local businesses and designers based in Clerkenwell and Bloomsbury, who share Fourth Floor’s independent, idiosyncratic ethos. Clients will be free
to browse the concessions, pre- or post-appointment, while casual visitors will also be welcome to experience this unique retail environment. “It gives people a chance to see what we’re about, while also offering a showcase for our friends and neighbours,” says Fourth Floor owner Richard Stepney.

Design Notes

The ’4′ graphic was intended to inherit some of the DNA of the striped identity of the Fourth Floor packaging that North created some years ago. The Corner Shop logotype is loosely based on Skyline Black (designed by Imre Reiner C.1927) but has been completely redrawn.

Acknowledgements

Big thank you once again to Stephen and Jeremy for making this feature possible.

www.4thfloor.co.uk
www.northdesign.co.uk


Art of the Arcade

Posted: August 23rd, 2012 | Author: Antonio Carusone | Filed under: arcade, Classic, Design, Graphic Design, Illustration, Packaging, video games, vintage | Comments Off

Art of the Arcade

Keeping with this weeks theme of classic design, here’s a great site called Art of the Arcade by Nick Dart that showcases the lost video game designs and illustrations from the 70s and 80s. Hopefully it gets updated more frequently.


Minimal Diet Coke Packaging

Posted: August 16th, 2012 | Author: Antonio Carusone | Filed under: Design, Graphic Design, minimalism, Packaging | Comments Off

Minimal Diet Coke Packaging

Diet Coke has announced that they’re permanently changing the packaging of the Diet Coke cans to this beautiful, minimal and bold design created by Turner Duckworth. The cropping and scaling of the logo creates some interesting white space, and I this design will definitely stand out on the shelves. Diet Coke has reported that the new look is performing really well. More at Creative Review.

Via Effektive