We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

A Friend of Mine — Recent Projects Showcase

Posted: May 18th, 2012 | Author: September Industry | Filed under: A Friend Of Mine, Art Direction, Books, branding, Communications, identity, Interaction Design, Packaging, Postcard, stationery, Suzy Tuxen | Comments Off

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase


Significant Others Shop
Significant Others is a carefully edited online retailer offering locally crafted artworks and objects. The project is especially personal to the studio as it is a partnership between A Friend Of Mine’s Suzy Tuxen and longtime friend Ryan Ward, craftsman of United Measures. The products have a focus on hand crafted techniques rather than mass production, making each piece a labour of love. As well as the branding, packaging and web design, A Friend Of Mine designed the plywood series, abstractly and geometrically celebrating individual letters of the alphabet; which includes a pictoral set based on traditional Chinese ‘Tangrams’ providing a minimalist alternative for children’s bedrooms.

Art direction of photography was critical to the success of this project, with no physical presence, it was vital that the artworks and objects be seen in the home context, and the details and textures be shown. A Friend Of Mine worked collaboratively with Shane Loorham, in styling and art directing the range in local Melbourne homes. The website was designed with a clean interface suitable for multiple viewing platforms. The brand identity is bold and geometric, echoing the artwork and objects, while retaining an understated feel and allowing the products to be the primary focus. We created a monogram for Significant Others, which is punched into each artwork as a ‘maker’s marque’, following the tradition of potters and silversmiths.

$5 from every purchase is donated to Médecins Sans Frontières.

www.significantothersshop.com

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase


Modhouse
Founders of ‘Beach House Constructions’ decided to create a new business, Modhouse, focusing solely on sustainable modular homes. The various Modhouse prefabricated modules are perfect for those who want a quality, contemporary, sustainable home in a short time frame. The Modhouse brand identity system is based on a grid on which various graphic modules can be composed. Like the homes these modules are flexibly arranged in dynamic layouts to best suit the given content and context. This concept revolves around the notions of choice, adaptability and control, suggesting that Modhouse clients have the perfect toolkit when designing their dream home or project. The typography is bold, simple and clean and the varied palette, again hinting to flexibility, reflects the Scandanavian style of the homes. Online environment by Golden Grouse and That Mob.

www.modhouse.com.au

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase


Tourism Victoria
Several logos were created specifically for events held by ATE 09, a tourism trade show that connects Australian tourism business with international tourism retailers, suppliers, wholesalers and operators. ‘Hide and Seek’ is a dinner at Block Arcade in Melbourne, the maze style referencing the title and themes of the night. ‘Play’ is a dinner focussed on the concept of being a spectator at a Melbourne event. The letterforms are made up from the playing fields and markings of the three sports in focus, Horse racing, Tennis and Football.

We also designed a Gift postcard for the Australian Tourism Exchange 2009 (ATE 2009). This postcard will be inserted into a giveaway Crumpler bag for delegates, featuring Josh Petherick’s illustration, ‘Maze’. In keeping with Tourism Victoria’s thread theme, the threads begin with a journey, navigating through Melbourne’s famous icons, then meet in the centre to form a parcel gift.

These projects were made in collaboration with Coöp.

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase


Micro Kitchen
A Friend Of Mine collaborated with Broadsheet to bring Melbourne’s best chefs and designers together for a pop-up event, Micro Kitchen. AFOM’s Suzy Tuxen collaborated with Rhys Gorgol to design the identity, promotional materials and the interiors for the space. As part of the State of Design Festival, Micro Kitchen was a week-long event in which a variety of designers each “briefed” a renowned Melbourne chef on creating a soup, one for each day of the week.

The idea of a designer and chef ‘spooning’ lent a tongue-in-cheek approach to the identity. Fitting with the temporary ‘pop-up’ atmosphere, the window signage was all hand-painted, and logos illustrated in chalk to maximise impact within a lean budget.

Plywood furniture was made to house the pop-up coffee, soup and alcohol stalls, and a custom-built long table facilitated communal and social interaction. To decorate the lofty space we created a mobile of suspended spoons in a zig-zag pattern — reminiscent of lace, this gave a home-like atmosphere and created a sense of warmth.

Photography: Tobias Titz, Shane Loorham & Liz McLeish.
Lighting: Volker Haug, Placemats: Lightly

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase


Kitsch&Tea
Kitsch&Tea is a store and cafe by Naomi Burd selling bespoke teas and homewares. The identity created centres around the duality of the Kitsch&Tea offer. A unique typographic marque was created with an ampersand that can be seen in two ways; at first as an ampersand, and again as a tilted tea cup. A gingham pattern reminiscent of a 1950s kitchen tablecloth adds a nod of nostalgia to the identity.

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase


The Good Life Cookbook
Pan Macmillan publishers approached A Friend Of Mine to design and art direct ‘The Good Life’, the latest cook book by celebrity chef Adrian Richardson of La Luna Restaurant. In a saturated market, the book needed to have a point of difference and convey Adrian’s warm and passionate approach to food. An art direction style that incorporated the typography was developed, with hand-drawn titles and recreated in various mediums from ink, to flour and pastry. These physical pieces of type were then photographed in the same tone as the food and story telling images, creating a harmony and unity between type and image, and reinforcing the authenticity of Adrian’s philosophy around food. The seamless movement between type and image, and imagery and format, was continued through the book cover, in which the tablecloth used in the cover image extends to the bookmark ribbon.

Publishers: Pan Macmillan
Photographer: John Laurie
Props & Food Styling: Simon Bajada

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase

A Friend of Mine — Recent Projects Showcase


Booki.sh
Booki.sh is a complete web-based platform for distributing, selling and reading ebooks. With the intent to make reading ebooks fun and approachable, Booki.sh takes away the technical barriers. The identity had to reflect this ease in a warm and welcoming manner. A quirky bespoke typeface based on a pair of spectacles was created, lending a playful approach which was flexible enough to work as a stand-alone mark and housed within a ribbon device. We took reference from classic literary production techniques such as gilded page edges on the side of books as a nod to the past and used bookmarks as promotional collateral, adding a whimsical sense of irony to the identity. Inventive Labs designed the online environment with illustrations by Lachlan Conn and Ben Sanders. A Friend Of Mine designed subsequent illustrations, such as the ‘How to use Booki.sh’ steps in the Booki.sh booklet (Illustrations by Suzy Tuxen & Emily Fisher).

booki.sh

A Few Words from the Editor

So I got pulled into doing another feature today when SI officially “comes-back” next week — I’m sure none of you reading this are complaining… ;) In the the spotlight today is Melbourne’s A Friend of Mine (run by the ever so lovely Suzy Tuxen) who have updated their website with a large selection of new projects, many of which are showcased in all their high-res glory in this feature. Thank you once again to Suzy for the images and… Yes, I will get hold of the typeface info for each project! ;)

ADDITIONAL LINK WORTH CHECKING OUT

A Friend of Mine — SI Special
afom.com.au


Construct — Berkeley Branding

Posted: May 18th, 2012 | Author: September Industry | Filed under: branding, Communications, Construct London, Packaging, stationery | Comments Off

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding

Construct — Berkeley Branding


Berkeley Branding

Construct, has completed a year long branding project for the Berkeley, the five star luxury hotel in Knightsbridge owned and operated by the Maybourne hotel group.

The branding review has included a new logotype, a simply exquisite re-cut of a classic English typeface. The understatement of the logotype is balanced with an innovative and flexible branding palette, allowing the hotel to engage in a sensitive dialogue with it’s guests, turning up the wit and energy where appropriate and keeping things simple where required. The colour palette is a refined cool blue, soft
grey, deepest inky blue/black and fresh white, inspired by the hotels iconic blue bar. The branding palette includes a bespoke geometric pattern, a clean technical line drawn illustration and bold use of typography and tone of voice, a contemporary approach to branding which is the antithesis of a cookie cutter approach to corporate branding.

Particular attention has been paid to detail with the selection of high quality papers, thermographic inks used for the logotype, print, embossing and apertures used to express the pattern and a matt metallic foil used to pick out the bold, contemporary typography.

“The Berkeley brand identity had to reflect the hotel itself, a rare combination of exquisite, intuitive five star service and intelligent innovation. We wanted to create a branding palette that could be as sensitive to guests needs as the hotel itself – witty and engaging at times, discrete when required and always beautiful, warm and welcoming” — Georgia Fendley, founder, Construct.

Typefaces Used: Johnston Light, Trade Gothic Ultra Condensed 20, Baskerville (Logo) and Johnston light (Logo descriptor).

www.the-berkeley.co.uk

A Few Words from the Editor

If you’ve been following SI or Twitter, you may have caught wind of the announcement that SI will officially be back in business next week after a short hiatus (I’ve been super busy what can I say!) Thank you (dear SI reader) for being so patient and thank you for continuing to support the site :) With that said, I thought some of you might appreciate this sneaky little update to set the tone for the quality you will witness next week… And the week after… And the week after that… Etc ;)

ADDITIONAL LINKS WORTH CHECKING OUT

Previous Construct Features
constructlondon.com


Uniform Wares Stationery

Posted: April 20th, 2012 | Author: Antonio Carusone | Filed under: Design, Graphic Design, identity, Print, stationery | Comments Off

Uniform Wares Stationery

Absolutely stunning stationery design by Six for timepiece brand, Uniform Wares.


Six — Recent Projects

Posted: April 13th, 2012 | Author: September Industry | Filed under: Art Direction, branding, Business Cards, Collateral, Communications, Interaction Design, Six, stationery | Comments Off

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects


Uniform Wares: Series Mailers / Stationery / Gift Vouchers

Uniform Wares design and produce timepieces based around a philosophy that is firmly rooted in classic British design and contemporary styling. Their wristwatches are intended for everyday use by individuals with an eye for meticulous detailing and a passion for diligent, modern design.

Six worked closely with Uniform Wares to create a series of promotional mailers to be distributed at the Capsule Men’s show in New York (and later through their stockists), along with a redesign of their existing stationery suite. Templates for letterheads, invoices and delivery notes were designed to be integrated within the back end system of their forthcoming website. Six were also asked to produce a range of watch box inserts, gift vouchers and supporting gift wrap materials.

All of the printed collateral has been designed to reflect the simplicity of the companies pared-down aesthetic. Highlighted by the subtle use of the identity, applied in a grey, gun metal foil across a sophisticated dark grey colour palette and applied using an off-white foil on the letterhead.

The mailer itself is printed on a premium, smooth, coated stock to contrast the dark grey, uncoated belly band which is capable of holding a single series mailer. A further belly band with a spine was created with the capacity to hold all the series mailers. The ability to hand out the series mailers individually or as a collection was an important factor within the design. The promotional literature needed to be flexible and react to the way individual stockists buy into certain ranges which suit their products and audience.

Once the belly band has been removed, each mailer is bookended with the line artwork for the front and the back of the relevant watch. The mailer then opens like a book revealing a short history behind the company, the inspiration behind the series and information about the straps and watch finishes. Finally it opens out to A2 revealing lifestyle and closeup imagery of the range alongside the technical specifications for the series. Once opened out it can be used as a print which can be pinned to the wall. Each series mailer incorporates the range colour and a metallic silver is used as a subtle reference to production materials and engineered surface finishes found within the product.

Typefaces Used: FG Uniform-Medium198 (Uniform Wares Logotype), FG Uniform-SmallCaps198, FG Uniform-Text

www.uniformwares.com

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects

Six — Recent Projects


Kirschner
Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral.

The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the pedigree at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity within an increasingly competitive market.

Paul Calver was appointed as lifestyle photographer and videographer, completing the visual direction for the Kirschner brand.

Typefaces Used: Champion, Modern 216

kirschnerbrasil.cc
calverphoto.com

A Few Words from the Editor

In the tradition of ‘Less is More’ (asserted by the legend that is Mies van der Rohe) today’s Friday Special features 1 recent and 1 brand new project from UK based creative consultancy Six, the design director’s of which just so happen to be (in no particular order) the talented Mr Darren Firth and the talented Mr Iain Follett ;)

Big thank you once again to Darren and Iain for making this feature possible and let’s not forget the Uniform Wares Exclusive! I hope you (dear SI reader) enjoyed this feature and I bade you a great weekend. PS. Thank you for all the kind words on Twitter, much appreciated as always :)

ADDITIONAL LINK WORTH CHECKING OUT

Six — Recent Projects Special
www.madebysix.com


Lee Goater — Recent Projects Showcase

Posted: March 22nd, 2012 | Author: September Industry | Filed under: Art Direction, branding, Communications, Lee Goater, stationery | Comments Off

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase


Converging Paths
Award winning theatre company Slung Low has created five new performance pieces for five North Yorkshire Festivals. A series of new pieces based on the novel The Ground Remembers by Matthew David Scott. Set in unusual and unique locations, the shows re-examine how audiences go and see a piece of theatre.

The creative solution explores the notion of ‘real magic’ and plays on the common water theme through refraction. Working with Mezz Davies, a combination of site specific location photography and studio shots were captured. Layers of sediment are suggested through the use of stacked typography, line work and photography. Fenner Paper helped to make effective use of budgets and stocks. Evolution Print produced the promotional print utilising die and laser cuts.

Converging Paths plays in 4 more festivals this year. www.convergingpaths.co.uk

Photography: www.mezzdavies.co.uk
Print: www.evolutionprint.com
Typefaces: www.swisstypefaces.com
Design, art direction and branding: www.leegoater.com

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase


Leeds Inspired
Leeds Inspired is part of the Leeds City Council Olympics Cultural Programme but will run beyond the 2012 games. The web element is designed to bring arts, cultural, digital, community and social events together in one place for the first time in a listing site curated by multiple event organisers. The idea is to make this information available as a plug-in for other sites promoting Leeds and to incorporate independent comment and news.

Leeds Inspired allows users to search and promote events and access funding for cultural activities in 2012 and beyond. An accessible and inclusive solution needed to communicate the Leeds Inspired values and vision to an extremely diverse audience without alienating or risking a snubbing from the cultural elite. Kilo 75 defined the user experience and built the site.

The Leeds Inspired site is has launched for beta testing. www.leedsinspired.co.uk

Web: www.kilo75.com
Print: www.evolutionprint.co.uk
Design, art direction and branding: www.leegoater.com

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase


Mobile Museum
Working in collaboration with We Love Technology, Leeds Galleries and Museums and young people from the region, Mobile Museum used creative writing and mobile phones to help young people make new connections with the objects on display across the different galleries and museums throughout the city. Newspapers with content part created by the youth groups, along with maps, napkins and a labelling a system were created to engage children, young people and families and encouraged them to read, write and share poems through the use of mobile phones.

Design, art direction and branding: www.leegoater.com
Technology: www.welovetechnology.com
Photography: www.mezzdavies.co.uk
Print: Guardian Press Manchester

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase

Lee Goater — Recent Projects Showcase


NSCD 25
To celebrate the 25th anniversary, an identity and print promotion was commissioned by the Northern School of Contemporary Dance. Having worked closely with NSCD since 2006, it was a great opportunity to re-visit some of the promotional material created over the past years. Working primarily with NSCD’s photography archive and recent brand photography by Chris Nash, an identity was developed and applied to invites, posters, banners, programmes and posters.

Design and branding; www.leegoater.com
Technology: www.welovetechnology.com
Photography: www.chrisnash.net
Print: www.northwolds.co.uk

A Few Words from the Editor

I have three fairly large updates to push out today, so the ‘few words from the editor’ section of each feature will be fairly sparse — It’s not like anyone reads this section anyway ;).

Thank you once again to Lee for making this feature possible and for the kind words and support :)


Triboro Design — SI Special

Posted: March 15th, 2012 | Author: September Industry | Filed under: Books, branding, Business Cards, Catalogues, Exhibition, Packaging, stationery, Triboro Design, Typography | Comments Off

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


JK&
A magazine and website for John Kenney &, a photo agency.

Typefaces: Custom, Titling Gothic, Chalet

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


BLK DNM
Elements of the identity for BLK DNM, a new fashion label from Johan Lindeberg. Custom type for a spread from the BLK DNM Gazette.
Typefaces Used: Franklin Gothic, Typewriter Elite

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


TRUE & CO.
Logo/identity for an online lingerie store.
Typefaces Used: Custom, Gotham

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


BOBBY FISCHER | HARRY BENSON
A book of photographs by Harry Benson of the chess legend Bobby Fischer.
Typefaces Used: Tungsten, Century Schoolbook

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


TOWERS OF POWER
A series of oversize match boxes with motivational messages.

Triboro Design — SI Special

Triboro Design — SI Special


SUPERFUND
Exhibition featuring a series of 4 large-format prints.

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


DIA: FALL GALA 2011
Invitation for Dia Art Foundation’s annual Gala.
Typefaces Used: Akzidenz Grotesk

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


SIGMUND’S
Identity for a New York Pretzel bakery.
Typefaces Used: Gloucester, Clarendon

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


DYLAN COULTER
Identity and stationery for photographer Dylan Coulter.

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


AIGA 50/50
Exhibition design for AIGA’s 50 Books 50 Covers competition.
Typefaces Used: Custom, Nomo

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


SCHMIDT BROS.
Identity and packaging for Schmidt Brothers Cutlery.
Typefaces Used: Futura, Ironclad

Triboro Design — SI Special

Triboro Design — SI Special


BEST OF NEW YORK
One of a series of custom type treatments for New York Magazine’s “Best of New York” issue.

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special

Triboro Design — SI Special


CRASS: 1977-1984
Catalog for an exhibition of albums and ephemera from the band Crass.
Typeface Used: Courier

Triboro Design — SI Special

Triboro Design — SI Special


CIDRE
Custom lettering for the international campaign for Stella Artois’ Cidre.
Designed by Triboro for Mother, London.

Triboro Design — SI Special

Triboro Design — SI Special


AI WEIWEI — CIRCLE OF ANIMALS
Book on the artist Ai Weiwei.
Typefaces Used: Miller, Gotham and Custom

Triboro Design — SI Special


N/A
Identity/Business cards for a marketing agency.

A Few Words from the Editor

Friday’s SI Special goes up a little earlier than usual—a day early which technically makes it a Thursday SI Special—but I’m sure none of you (dear SI readers) are complaining! In the spotlight today is one of Brooklyn, NYC’s finest: Triboro Design. I’ve made it no secret on SI that I hold what David and Stefanie do in high regard and interestingly enough I even had the pleasure of working with them last year. With that said, they’ve finally got round to updating their portfolio with what can only be described as a diverse collection of beautifully crafted work. It should be noted that Triboro don’t rely too heavily on text to explain their work preferring that the images do most of the talking instead :)

Big shout out once again to David for spending his nights sorting/resizing/selecting all the images for the feature ;)

ADDITIONAL LINKS WORTH CHECKING OUT

Triboro SI Special #1
Triboro’s One Colour Subway Map (High-res Images)
triborodesign.com


Mangoola Identity

Posted: March 7th, 2012 | Author: Antonio Carusone | Filed under: Design, Graphic Design, identity, Print, stationery | Comments Off

20120306-215838.jpg20120306-215850.jpg20120306-215859.jpg20120306-215926.jpg

Australian design firm, End of Work, created this wonderful identity for a coal mine called Mangoola. I never imagined that a coal mine could have such beautiful print material. They explain:

Mangoola is a coal mine situated in Australia. “Mangoola” is thought to mean “black cockatoo” in Aboriginal language. The Cockatoo is a native bird to Australia. Using the name’s meaning as inspiration Sydney based studio End of Work created beautiful print pieces to represent the the feathers of a bird and the strata layers of the earth. This was achieved through a large foil blocked pattern, and laser cutting paper. Launch invitations, Commemorative books, brochures, cards and stationery was produced on black Notturno paper stock.


Maud: High-res Special

Posted: February 24th, 2012 | Author: September Industry | Filed under: Communications, Editorial, identity, Maud, Packaging, posters, stationery | Comments Off

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special


Henry Wilson
Henry Wilson is an internationally respected young Australian Product Designer, with an ever-increasing profile in Europe, Australia, the UK and US. His practice is built around his belief that design should respond to a real need, an ethos we were keen to reflect in his identity. The brandmark was designed to reflect the crafted yet utilitarian nature of his products, where form and function coexist in harmony. We designed it to remain ledgible regardless of reproduction techniques. Whether it be stamped, embossed, or created with a branding iron, it retains its strength and identity while simultaneously absorbing the characteristics of whatever it is applied to.

www.henrywilson.com.au

Typography: Lineto’s Type Foundry’s Lettera & Klim Type Foundry’s Founders Grotesk

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special


Nokia
To coincide with the launch of their new business handsets Nokia wanted to create a digital book celebrating the achievements of a select number of Australian entrepreneurs. We saw the bespoke nature of the brief as an opportunity to break away from Nokia’s traditional visual communication style and create a vibrant and friendly handbook filled with illustrated anecdotes and advice. Editorial in style, the book was designed to be approachable and compelling.

www.inhindsight.nokia.com.au

Typography: Kilm Type Foundry’s Feijoa, Lineto’s Type Foundry’s Akkurat & Fontsmith Type Foundry’s FS Sammy

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special


Meanwhile
Meanwhile is a new menswear boutique located in the exclusive Kings Cross Hills of Sydney. Stocking the finest Australian labels alongside such international greats as Dries Van Noten, Whyred and Dana Lee, Meanwhile is a most welcome addition to Sydney retail in general, menswear specifically. We created an identity using only inked hand stamps, making it cost effective and low maintenance, whilst still retaining the considered craftsmanship that Meanwhile represents. The Brandmark itself is the joining of an M and a W forming one icon that alludes to a tailors stitch.

www.meanwhilestore.com

Typography: Kilm Type Foundry’s Feijoa & URW++ Type Foundry’s URW Grotesk

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special


Edgeboard
New Identity, packaging and print for the handmade chopping board that possess a special feature; an edge which you use to gather and slide chopped food off. The edge prevents the inevitable spill associated with traditional flat boards and so became the key focus of the brand, through naming and application.

The brandmark is based on this feature, and is only fully revealed when placed around a corner. In this way we were able to create a brand that truly reflects the product, and its point of difference in the market, and hopefully engineer a sense of discovery; that ‘aha!’ monument that makes an identity stand out.
The natural anti-bacterial, sustainable wood sourced form the Byron Shire is also used throughout packaging and stationary further adding to the tactile impact of the product.

Typography: Bauer Type Foundry’s Futura & URW++ Type Foundry’s URW Grotesk

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special


Washed Up
Washed Up is a personal project by photographer Sean Izzard, exploring the flotsam and jetsam exposed and framed by the sands of Australia’s beaches. We used a broken grid to lay out a selection of his images, as well as designing a custom piece of typography to reflect the elegant simplicity of Sean’s photos. Limited to only 200 prints, the poster was sent out to a number of studios and agency’s, leading to a dramatic increase in work offers for Sean following distribution.

Typography: Custom & Monotype’s Plantin

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special

Maud: High res Special


SoHi
SoHi is a contemporary lifestyle magazine showcasing the creative, art and fashion scene in the NSW Southern Highlands. We created the corporate branding and art direction for the print and digital publication, and continue to work with SoHi acting as brand guardian across all design content. Our design solution is visually clean and simple, to reflect the core values of the brand: Inclusive, Relaxed, Community.

Printed in a limited edition run of 2000 per issue, it has not only been embraced by locals and creatives, but the design has resonated globally including an interview in UK Grafik Magazine and a feature in Magnation where it was selected by Kate Bezar as her number one magazine…

www.sohimagazine.com.au

Typography: Monotype’s Plantin & Linotype’s Helvetica Neue

A Few Words from the Editor

It’s been quite a while since I’ve featured anything for the land of down under, which why I’ve gone ahead and featured the work of Maud, a multi-disciplinary studio based in Sydney (more information about the studio can be found in the usual place below). Suffice to say, studio’s like Maud are yet more proof of Australia’s thriving design-scene and I certainly hope to feature more talent from Australasia (no, that isn’t a typo) in the near future :). Thank you once again to Mr David Park for making this feature possible.

About the Studio

Maud is a D&AD award winning design studio based in Sydney, Australia. As passionate about the core idea as the images they create, Maud continually strive for creative excellence through consultation, collaboration and detailed execution, tailoring a strategic process for each and every client they work with to deliver effective and creative communication. Whilst there are many multi-disciplined thinkers out there, Maud has the skills and team to execute their ideas across print, motion and online.

www.maud.com.au


Established NYC – SI Special

Posted: February 17th, 2012 | Author: September Industry | Filed under: architecture, Art Direction, Books, branding, Established NYC, identity, Packaging, Sam O'Donahue, stationery | Comments Off

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Laughing Man — Identity/Stationery/Packaging/Website/Architecture
We were asked to develop a brand, identity, packaging, website and retail store for Laughing Man Worldwide, a charitable organization set up by Hugh Jackman, whose first venture was to be the sale and distribution of coffee and tea. Albeit focused on the premium quality of the product, a secondary subtle undertone of social conscience was required.

Established wanted to convey the Laughing Man brand’s core spirit of ‘all be happy’ with a collection of packaging that was at once gourmet, joyful and modern. The product’s quality credentials called for luxury, so a silver and grey color palette and clean typography were used. Meanwhile the custom chalk type graphics used across the brand connote the idea of a hand-finished barista quality. The casually applied, unique laughing face stickers on each product are designed to reflect the universal nature of laughter, goodness and ethical-mindedness, which are fundamental to the Laughing Man brand.

The concept of constantly changing stickers also invites the consumer to interact with the brand directly by uploading their own laughing face on the website, for a chance to be used on future packaging.
The overall aim was to create a brand that broke the mold of ethically responsible products being packaged in a rustic, hessian and often ugly way. Laughing Man aimed to be a product that would look at home on the shelves of a luxury food hall as well as on a supermarket shelf.

Typefaces Used: Houschka Alt Bold, Foco Bold, Landry Gothic and Laughing Man Regular (Custom)

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Round Hill Music — Identity/Art Direction/Website
We were asked to design a brand, identity and website for a boutique music rights management company with a very high profile catalogue of product, including artists such as The Beatles.

Established wanted to illustrate the diverse qualities of the company; namely, its trustworthiness as a serious financial business and also its emerging reputation as be an artist-friendly home of music management, in contrast to the corporate powerhouses that form their main competition. The layout of the type and the way it is formatted on the page evokes a classic, old school feel. Meanwhile, the use of a piece of bright pink masking tape across the logo refers to tape’s common use in all aspects of the music industry, from notes on a grand piano to markings on a recording studioís mixing board to taping plectrums on the microphones during a live gig or damping snare drums.

Established created a library of computer-generated images for the company to use in all aspects of its business dealings that playfully show the pink tape in its multitude of uses in the music industry, thereby giving Round Hill an instantly recognizable brand icon which illustrates its music industry insider credentials in a very premium way.

Typefaces Used: Signal No1 D and Blair ITC Light

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Bar Milano — Identity

Typeface Used: Futura Bold

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Aschen and Voss — Identity

Typefaces Used: Garage Gothic Bold, Galaxy Polaris Light and Garamond Regular

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special


Brooks Brothers — Brand Brook

Typefaces Used: Redrawing of the logo and various weights of Gotham

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Brooks Brothers — Existing Collection Packaging

Typeface Used: Various weights of Gotham

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Established NYC   SI Special

Joh Bailey — Identity/Stationery/Packaging/Architecture

Typeface Used: Gotham Black

Established NYC   SI Special

Established NYC   SI Special

Pack Back Fleece — Packaging

Typeface Used: Too small for me to make out… ;)

A Few Words from the Editor

This past month I’ve probably been the busiest I’ve ever been, hence the occasional ‘bi-weekly’ wait for new updates. For the record ‘bi-weekly’ can mean twice a week or every 2 weeks ;) Nevertheless, it’s Friday which can only mean one thing: SI Special with plenty of high-res imagery! The studio that has been given the “SI treatment” today is Established a multi-disciplinary studio based in NYC. Not only is it great to feature more talent from the States but this studio may come as a pleasant surprise to those of you who were previously not acquainted with their work. Enjoy :)

Big thank you once again to Sam and Felix for supporting SI and of course for making this feature possible.

About the Studio

Founded in 2005 by British designer Sam O’Donahue and Becky Jones, Established is a full-service, boutique, creative agency based in New York that offers architectural, graphic and product design all under one roof.

establishednyc.com/


Note to self: need post-it notes.

Posted: February 7th, 2012 | Author: SSZ | Filed under: memo, post-it, Products, stationery | Comments Off

sushi-memo-block-feeldesain-630x400.jpeg feeldesain-sushi-memo-block1c.jpeg www.feeldesain.png

Coming from a self-confessed post-it-noter (check out my carbon footprint yo) these are pretty damn cool. Obviously you wouldn’t just go around using these willy-nilly, oh no. These are for special occasions, the birthday post it for example. Or maybe for drawing a willy on and attaching to a colleague’s computer screen/back. YOU CAN’T JUST WRITE ANYTHING ON THEM! If I see even one nacho post it with ‘need milk’ written on it I’m going to fucking flip out.

Have a look at the nachos/cookies etc. here and the sushi here.