We're through creative a branding and digital agency from Macclesfield near Manchester. We've put together this site to create a source of inspiration, we hope you like it.

Font Men

Posted: March 27th, 2014 | Author: Antonio Carusone | Filed under: documentary, fonts, type, typeface, Typography | Comments Off

Font Men is a short documentary, directed & produced by Dress Code, about Jonathan Hoefler and Tobias Frere-Jones, and their world of type. Obviously shot before their public break-up. Really nice motion graphics, too.


Post Grotesk

Posted: November 8th, 2013 | Author: Antonio Carusone | Filed under: font, sans-serif, type, typeface, Typography | Comments Off

Post Grotesk

Post Grotesk

Post Grotesk is a sans-serif typeface designed by Josh Finklea as a contemporary version of the traditional grotesk sans-serif. Post Grotesk is available in four weights in roman and italic, with built-in small caps.


Fira Sans

Posted: October 7th, 2013 | Author: Antonio Carusone | Filed under: font, OS, screen, type, typeface, Typography | Comments Off

Fira Sans

Fira Sans is a typeface designed by Erik Spiekermann for the Firefox OS. Fira Sans is available in four weights with corresponding italics: light, regular, medium, and bold, and is free to download.

You can download the specimen here.


Wim Crouwel — Het Nederlands Kamerorkest

Posted: August 30th, 2013 | Author: Antonio Carusone | Filed under: Design, grid system, Grid Systems, International Typographic Style, swiss style, Typography | Comments Off

Wim Crouwel

A poster or catalog cover designed by Wim Crouwel sometime during the 60s. Perfection.

Via AGI Open London


Type Only

Posted: August 26th, 2013 | Author: Antonio Carusone | Filed under: book, Books, Design, letterforms, Merch, type, Typography | Comments Off

Type Only

Type Only

Type Only

Type Only

Type Only

Unit Editions continues to impress me. They continue to pump-out these high-quality books with great work. The newest book Type Only looks like it’s awesome. Designed by Spin, and edited by Tony Brook, Claudia Klat and Adrian Shaughnessy. The book celebrates type unsupported by illustration or photography. Type Only features the work of over 100 graphic designers from Australia, Belgium, Czech Republic, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Serbia, South Korea, Spain, Sweden, Switzerland, UK, USA.

Want.


FS Emeric

Posted: May 10th, 2013 | Author: Antonio Carusone | Filed under: booklet, Design, font, specimen, type, typeface, Typography | Comments Off

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YES Poster

Posted: April 24th, 2013 | Author: Antonio Carusone | Filed under: Design, Merch, Poster, Print, Typography | Comments Off

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Studio Vie

Posted: April 7th, 2013 | Author: Felicia Aurora Eriksson | Filed under: Features, Typography | Comments Off

Studio Vie is a branding and design agency founded in 2012, Wien, by Art Director/Designer Anouk Rehorek, Eva Oberdorfer and Christian Schlager. Their work is a interesting mix of experimental design with a strong focus on typography. To see more of their work head to their website  and follow them on Facebook.

 

 

 

 

 

 

 


Commodity × Ferroconcrete — SI Special

Posted: March 25th, 2013 | Author: September Industry | Filed under: Art Direction, branding, Commodity, Ferroconcrete, Packaging, Product Design, Typography | Comments Off

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Commodity
Identity and supporting marques.

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Men’s Collection
Product design, packaging and art-direction.
Photography by Luke Pearsall

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Women’s Collection
Product design, packaging and art-direction.
Photography by Luke Pearsall

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Commodity
Brand Iconography

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special

Commodity × Ferroconcrete — SI Special


Commodity
Product development sketches

Behind the Brand

We [Commodity] worked hand-in-hand with Ferroconcrete to create not not only the brand, but also the complete e-commerce experience. This wasn’t a typical client/agency relationship as Yolanda Santosa (founder & creative director of Ferroconcrete) is also one of the co-founders of Commodity.

We noticed that the fragrance industry had been almost untouched by the digital age. The market seemed to be saturated with shirtless male models and lofty slogans—so we set about creating a modern brand of scents that felt accessible even for people who aren’t into fragrances. Eventually we want to bring people in to the creation process and let them vote on an ever-changing range of scents.

The problem is you can’t smell what you see online, so the biggest challenge was to design the service itself. We came up with the idea for an online service that lets people live with multiple scents in their daily lives. It made finding a great fragrance easy by letting you discover scents based on your own style, sample them in the comfort of your own home, and then have your choices delivered to your doorstep. We named the brand “Commodity” to bring a sense of honesty back to the industry. Each scent is simply named after a real commodity or an abstract one.

Behind the Design

For the 20 fragrances to truly shine, the design had to be simple and humble. When it came to the packaging, we opted for minimal and ergonomic shapes. We decided to highlight the name of each commodity without adding any superfluous elements. Even the exterior packaging puts an emphasis on content, highlighting the volume (30ml or 100ml). To bring warmth and familiarity, we used leather or suede for the ‘Roller’ carrying case. It feels like a trusty wallet and only gets better as it ages.

Typefaces Used

Logotype: Customised Novecento
Primary Typeface: Tiempos
Secondary Typeface: Alternate Gothic No 3 & Novecento

A Note from the Editor

If I’m honest, I rarely ever see Kickstarter projects (of this nature) that are the “complete package” — a great idea brought to life by beautifully executed product design and branding. So when I first set eyes upon Commodity, something within me just clicked. Not only did I appreciate what they were they trying to do as a company, I also couldn’t help but admire the effort they put into the branding of this venture — when a product label has the power to make you reach for your wallet, they’re clearly doing something right ;) Suffice to say, it made sense to give the hard-working ladies and gents (of Commodity) a feature on SI and maybe, just maybe, earn them some new fans in the process :)

Thank you once again to Owen for putting all the imagery and text together for this feature and best of luck reaching $50k!

Commodity on Kickstarter
www.commoditygoods.com
www.ferro-concrete.com


A Responsive AisleOne

Posted: January 15th, 2013 | Author: Antonio Carusone | Filed under: CSS, Design, minimal, mobile, responsive, site, Typography, Web | Comments Off

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