Uniform Wares: Series Mailers / Stationery / Gift Vouchers
Uniform Wares design and produce timepieces based around a philosophy that is firmly rooted in classic British design and contemporary styling. Their wristwatches are intended for everyday use by individuals with an eye for meticulous detailing and a passion for diligent, modern design.
Six worked closely with Uniform Wares to create a series of promotional mailers to be distributed at the Capsule Men’s show in New York (and later through their stockists), along with a redesign of their existing stationery suite. Templates for letterheads, invoices and delivery notes were designed to be integrated within the back end system of their forthcoming website. Six were also asked to produce a range of watch box inserts, gift vouchers and supporting gift wrap materials.
All of the printed collateral has been designed to reflect the simplicity of the companies pared-down aesthetic. Highlighted by the subtle use of the identity, applied in a grey, gun metal foil across a sophisticated dark grey colour palette and applied using an off-white foil on the letterhead.
The mailer itself is printed on a premium, smooth, coated stock to contrast the dark grey, uncoated belly band which is capable of holding a single series mailer. A further belly band with a spine was created with the capacity to hold all the series mailers. The ability to hand out the series mailers individually or as a collection was an important factor within the design. The promotional literature needed to be flexible and react to the way individual stockists buy into certain ranges which suit their products and audience.
Once the belly band has been removed, each mailer is bookended with the line artwork for the front and the back of the relevant watch. The mailer then opens like a book revealing a short history behind the company, the inspiration behind the series and information about the straps and watch finishes. Finally it opens out to A2 revealing lifestyle and closeup imagery of the range alongside the technical specifications for the series. Once opened out it can be used as a print which can be pinned to the wall. Each series mailer incorporates the range colour and a metallic silver is used as a subtle reference to production materials and engineered surface finishes found within the product.
Typefaces Used: FG Uniform-Medium198 (Uniform Wares Logotype), FG Uniform-SmallCaps198, FG Uniform-Text
Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral.
The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the pedigree at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity within an increasingly competitive market.
Paul Calver was appointed as lifestyle photographer and videographer, completing the visual direction for the Kirschner brand.
Typefaces Used: Champion, Modern 216
A Few Words from the Editor
In the tradition of ‘Less is More’ (asserted by the legend that is Mies van der Rohe) today’s Friday Special features 1 recent and 1 brand new project from UK based creative consultancy Six, the design director’s of which just so happen to be (in no particular order) the talented Mr Darren Firth and the talented Mr Iain Follett ;)
Big thank you once again to Darren and Iain for making this feature possible and let’s not forget the Uniform Wares Exclusive! I hope you (dear SI reader) enjoyed this feature and I bade you a great weekend. PS. Thank you for all the kind words on Twitter, much appreciated as always :)